Fashions trends determine the success of a product in the market. It is prudent for every business to understand various patterns of specific products before launching them into the market(Pan & Kim, 2014). Understanding the respective trends regarding the existing climatic conditions is fundamental in the sense that it guides the business decision-making on what best suits the customers and consumers of that particular product. It is important that a retailer understands the market and its various determinants so that right decisions that yield optimal results are made. Such decisions are critical in the business destiny and determine how long one stays in the market and the extent of profit margins they are bound to make as well as the degree of satisfaction a product offers to the client.
Color trends-the autumn color trends for lingerie in 2016 incorporates certain colors that have been famous for many years in the fashion. One of the lingerie color trends for autumn is black. Black has been one of the favorite trends for so many years and continued to rock the world of fashion. The black color will continue to be popular for the 2016 fall season(Namora, 2014). Also back and red remain trendy in the market. Several color variations are has been popularly incorporated into black colors such as rust, scarlet, and burgundy that are still popular with customers and will continue to captivate many women. The combination of black and red color for lingerie will still continue to attract many women looking to fill their wardrobes for a fall season. Blue/black colors are equally attractive for lingerie and continue to appeal to customers.
Design trends-several design trends have been rocky in the market. 2016 fall presents the lingerie fashion world with exciting design trends. Neiwei design presents still trends and is tipped to continue being popular in 2016 fall season (Corset style watch & news, 2015).KissKill design has also rocked and will enjoy the love of many customers as before. The Simone Pereledesign has grown in popularity with many women in California. 2016 will see the rise in the stock of the design as many customers continue to pursue its confines to fill their wardrobes in preparation for fall(Johnson et al. 2013). Fantasie design adds to the sensual list of trendy lingerie designs in 2016, and that will be rocking to customers.
Fabric trends-Matt and Shiny fabrics are the trendy qualities that provide uniqueness and quality that the murky fashion world demands (Warp knit fabrics, n.d).The fabric incorporates special qualities that create unique comfort for the customers. The fabrics will be useful to customers in 2016.
Analysis of market trends
The market segments project knit underwear and nightwear market to grow rapidly in 2016. The trends in the underwear market are estimated at over $70 billion by 2016. The growing population of young ladies tied in fashion. The rise in market trends is due to the increasing fabric innovations and increasing disposable income as well as the different styles(Johnson et al. 2013).These projections provide the good purpose of adding stock of nightwear. Promotional campaigns are some of the reasons for growing markets locally and globally. It has boosted the brand loyalty in nightwear. Electronic knitting has also increased productivity and quality of finished products thus leading to the customer loyalty to particular brands of nightwear.
References
Pan, R., & Kim, J. (2014). Design trends of domestic and foreign fashion socks. Fashion business, 18(1), 101–117.
Namora, R. (2014). Fashion trends always come back in style. Matlit, 2(1), 181–184. doi:10.14195/2182-8830_2-1_10.
Johnson, K. K. P., Lee, M., Choi, D., Mun, J. M., &Yoo, N. (2013).Trends in research addressing fashion and social responsibility.Journal of Global Fashion Marketing, 4(3), 145–157.
Corset style watch & news: May 2015 lace-up. (2015, May 22). Retrieved February 4, 2016, from corset, http://www.thelingerieaddict.com/2015/05/corset-style-watch-news-may-2015-lace-up.html.
Warp knit fabrics for underwear - Sensitive® fabrics - Eurojersey. Retrieved February 4, 2016, from http://www.sensitivefabrics.it/en/warp-knit-fabrics/underwear-fabrics.html.
