1. Adapting to cultural change in New Delhi and Madrid can be challenging. Culture changes from one place to another, depending on the people who live in the place in question. The American culture is different from the Indian and Spanish cultures. In India, for instance, I will have to adapt to their way of worshipping. Relatively, the Spanish culture is not very different from the American, meaning it will not change much. To deal with this change of culture, I will employ strategies such as integration and assimilation. These strategies ensure that one adapts quickly to their new environments.
2. There are several reasons as to why one should undergo cross-cultural training. The core principle is to give an individual a good chance of integrating well with the natives. Assimilation training is an example of cross-cultural training (Levitt, 2003). Assimilation training is important as it helps one to understand what will be expected of them in the new cultural environment.
3. The external environment can affect the success of an MNC within a global market. An MNC may not be in a position to fully understand the global market forces which are essential in dictating the failure or success of a business. To be socially and environmentally responsive to the problems of the emerging world, an MNC ought to take various actions. First, it should ensure that it handles the external environment factors effectively (Stalk et al. 1990). Second, an MNC should ensure that its personnel receives the best cross-cultural training to ensure that they do not run into problems associated with difference in culture.
4. There are several opportunities and challenges that an MNC faces in terms of the impact to the company. The major opportunity is to expand the global operations due to the wide market. The main challenge, on the other hand, entails coping with the high competition from the other MNCs.
References
Levitt, T. (2003). The Globalization of Markets.
Stalk, G., & Hout, T. M. (1990). Competing against time: how time-based competition is reshaping global markets.
