Introduction
Hippocampus Learning Center is at its prime position in offering products and service to the local people in India especially in Kodipura – Ashwini, Centre and Lingapatna – Dhanalakshmi, Centre. This center offers space and book to people who have no access to public library bookstores, this center has added itself great advantage because it is in a position to attract a lot of client because of its availability in remote areas.
Products and services
Hippocampus Learning Center has set up active libraries that are capable of reaching over 300 libraries that has the ability to cater for more than 100,000 children in one financial year (Ruskin-Brown 2006). HPS offers appropriate tutoring and quality classroom managing that has been proved through their exams.
Place or location
Hippocampus Learning Center has set centers in public schools and rural centers making it easier to attract readers and researcher due to its availability in school centers. Hippocampus Learning Center has already working libraries in Tamilnadu, Andhrapradesh, Rajasthan and Maharashtra that are spread across the country making it easier for many to access. Hippocampus Learning Center have developed a program that promotes and educates on gender equality that are also available online hence making it easier for more readers to get there programs without travelling to India (Gray 2009).
Price
Hippocampus Learning Center has set a monthly charge for children of a minimum of Rs.60 and a maximum of Rs.100 making easier for even the less fortunate to afford without strain.
Promotion and offers
Hippocampus Learning Center has created a yearbook story telling event called HOO’s Tales. Hippocampus Learning Center also conducts a summer evaluation test/competition every year that offer scholarship to winners of the challenge. Hippocampus Learning Center has created Halloween and Xmas which are popular events that have seen massive turn out due to their free entry price and the scholarship offers they have created.
Reference:
Ruskin-Brown, I. (2006). Mastering marketing: A comprehensive introduction to the skills of developing and defending your company's revenue. London: Thorogood.
Gray, C., McDonald, M., Falkner, C., Penfound, R., British Broadcasting Corporation., Open University., Cranfield School of Management., Training Agency (Firm). (2009). Marketing. Milton Keynes, England: Open University.
