Organizations always try to enhance their productivity from different aspects, and it is more than important for them to do the same in a well established, organized and professional manner. Lots of authors has had come up with different definition of the term marketing and every definition is different from the other.
There are numerous things and concepts that come under the ambit of marketing management in total, and every aspect is important from different viewpoints (James L. Burrow, 2002). Among numerous concepts, the name of retail based things is one of them which has its own significance and importance in a broad nutshell. Retail business is one of the most integral one from the standpoint of an organization. The trends in the retail industry are perfect and it is equally beneficial in the current century as well. The trends of retail business is extremely effective and high in some of the developed countries of the world, in which the names of United States of America (USA) and United Kingdom (UK) is one of them, which has its own significance and importance. Most of the times retailers have both online and offline options in total and the productivity of the same lies in both online and offline sections (Ravi, 2010). The changing landscape of traditional advertising methods that have become less effective as consumers turn to the Internet from mass media and the evolution of newer pricing models for the Internet
Offline retails and online retails stores are extremely effective in total. The main difference between offline retailing and online retailing is that offline retailers have tangible and touching franchises in which consumers could visit at the stores and buy the products. Organizations should make such strategies from which they can make clear difference between the offline retailing and online retailing. Online retailing is totally different than that of offline retailing, however some parts of offline retailing depends upon the online retailing (Russell, 2010). Organizations should aware the people and consumers regarding both offline and online retailing based strategies from which they can access the things accordingly.
Promotion and marketing are extremely important from the viewpoint of an organization and organizations have to come up with effective and timely strategies from which they can enhance the productivity of their organizations with effectiveness. There are certain strategies for retailers with physical based locations which are intending to go online as well. The retailers which are offline can aware their consumers through billboards, social media pages and advertising that now they are strategizing to have online retail facility as well, through which the consumers can check out the products on the internet and then buy it either online or offline as well. The thing which persuades the people in utilizing the online based facility is the association of charges with the same facility. The charges associated with the same facility should not be there; otherwise people will not use the same facility and stick to the offline retailers only.
Having online retail facility certainly helps out the management to have international buying and selling as well, because the online retailing website could be access from anywhere in the world, which would certainly be effective for the company as far as expanding their network is concerned. As far as channels is concerned, offline retailers may integrate them with the social media network and other online or electronic based facilities from which they can have sufficient time to respond to the market and to their consumers as well. It has been observed that most of the time clothing business is more towards the offline business strategy and jump towards online business strategy in total, which would certainly be effective for them, as far as achieving their goals and objectives are concerned (Lamb, 2010). Social Media Networking (SMN) is one of the most effective cost efficient medium or channel of marketing, which could be used by the companies in order to enhance the productivity of their products and brands.
The current era has been regarded as the era of globalization, in which everything interacts with each other from different viewpoints. Globalization has changed the entire world of doing business dramatically and effectively at the same time. Likewise globalization pose impact and effects over the other definitions and functions of a company, it is equally applied on marketing trends as well. Globalization certainly affects very positively over the functions and trends of marketing, as it would certainly integrates different organizations under the same table. Globalization provides a sort of platform to the companies from which they can market their products with effectiveness in total. Future strategies of the company could enhance with productivity and effectiveness and globalization can enhance the productivity of the companies.
References
James L. Burrow, J. B. (2002). Marketing. Chicago: South-Western/Thomson Learning.
Lamb, C. W. (2010). Essentials of Marketing. New York: Cengage Learning.
Russell, E. (2010). The Fundamentals of Marketing. London: AVA Publishing.
Ravi, C (2010), Retail Marketing Trends in USA and Their Effects on Consumers and the Global Workforce, McGraw Hill Publications
