The first company that fits marketing analysis and would present perfect marketing opportunities is Toyota Company. Toyota Company has established branches across the world so as to distribute its vehicles direct to the customers. The company has reduced the line of distribution. The power of buyers have been reduced by Toyota in that the quantities that are ordered by the customer has been reduced to minimal thus their powers have been reduced. It is also clear that the models of product that have been produced by Toyota are numerous with very high quality. Competitors have found it hard to overcome it. It has been found out that customers find it hard to shift from Toyota Company as their provider to other competing firms. As a result Toyota Company has realized a huge amount of sales as compared with its competing firms. This bank is worth doing an analysis. This company can be categorized as a low-hanging fruit. This is because new competitors are coming up. This would be a risky adventure to pursue this option. I say so because there are other competitors have become aggressive. The opportunity would have a positive impact on the firm.
The second company that has numerous marketing opportunities is Apple Inc. Apple Company has a good marketing opportunity for their products which are seen to be more appealing to the users. Apple Company can be categorized as single. Their phone use and adoption is becoming popular. This is given the fact iPhone has been associated with quality. Most phone vendors are striving to imitate iPhone. This is a marketing opportunity that Apple can take advantage. They can capitalize on their virus-free systems. They can introduce speech recognition systems in their hardware. They can make use of the contacts in government and learning institutions. It would be highly recommended as there is a growing demand for smart phones. Smart phones are fast being adopted. There is still a lot to be done in smart phone marketing. This opportunity would be a positive impact on the company.
The third company that has numerous marketing opportunities is Google. This company is growing very fast. One area that can be recommended is their cloud computing. Most processes are shifting to the cloud. Most companies are shifting to cloud computing. Google, with their Googledocs still has a lot of potential. This is a marketing opportunity that would be ceased. This is a homerun. Google docs have contributed positively to educational affairs. It has enabled students from different places to share information concerning class work. Students, through the use of spreadsheet of Google docs, are able to compare their class work and commend on them. This is very important as it will help the student to exchange ideas and learn more from their colleagues who might be using different books. Google docs have also benefited students because they can share and compare the exams they are taking in the school. It is also important to note that teachers have different techniques of teaching students and thus the understanding rate of students differs. It is therefore important that these students create discussion group through the use Google docs so that they can help each other.
Overall, then, of the various companies, Apple marketing opportunity is the most important marketing opportunity. This is because phone usage is increasing. There is therefore bound to be increase in demand of smart phones; if this is the case, Apple leads in this sector.
References
Fagan, M. H. (2005). Business process redesign: Individual and organizational factors. Texas: University of Texas at Arlington.
Giligan, C., & Hird, M. (2006). International marketing: Strategy and management. Michigan: The University of Michigan.
Southern University State University. (2005). Managerial tools and techniques. In Schoeining, & H. M. Schoeining, Business management of telecommunications. New Jersey: Prentice Hall.
