How this mobile security support business strategy customer service
It is important to first establish that by a business taking initiatives to promote mobile security initiatives, it stands better placed to boost customer confidence. This will make the customers compelled to feel secure on the account of evidence undertaken by businesses to address the security challenges facing them be it data loss, identity theft or even privacy concerns, as customers will be more certain of a business capacity to secure their mobile services.
Secondly a business by adopting a strategy of mobile security awareness trainings to their customers, this would result in customers who are empowered to take proactive measures against mobile insecurities. For instance customers can be guided by a business on the cases of malicious applications that may harm them. It is only when customers are best advised that they can handle such challenges as they come in the near future. Hence businesses should go out of their way to promote customer services through awareness programs and trainings.
A business also stands a greater chance of offering improved services to their customers by offering mobile security measures aimed at promoting users privacy from being violated. Privacy has been a major challenge that has in recent times has been a sensitive issue that customers have yearned to have it addressed. Therefore it is only important to mention how paramount handling of user’s personal data goes a long way in ensuring businesses offer sound privacy protection services to its customers.
How this mobile security support business strategy in gaining competitive advantage over its competitors
It is also important that by a business by adopting a mobile security as a business strategy, they stand to have a higher competitive edge to their competitors especially if they provide the same mobile services. This tends to have two ramifications that are: better reputation in this case a business that has well invested in stringent mobile secure measures, always end up having a better public appeal. It is only common sense to admit that a good public image can only resonate in creating more business opportunities.
Secondly as a result of a good public image and by virtue of securing their mobile service interest, this all adds up to long term profitability advantages. This is because once a business is profoundly established as providing secure mobile services such as data protection, better privacy policies as well as efficient management of the same does a business open more channels to attract customers and this gives them a better chance to reap profitability benefits as compared to their competitors.
Reference
A. Medani, A. G. (2011, March 18). Review of mobile short message service security issues and techniques towards the solution. Scientific Research and Essays, 6, 1147-1165.
Gruman, G. (2010). Mobile Security Definition and Solutions. CIO.
Rubenking, N. J. (2012). Imation Unifies IronKey, MXI, and ENCRYPTX Technologies. PcMag.
Sameer Hasan Al-Bakri, M. L. (2011, February 18). Securing peer-to-peer mobile communications using public key cryptography: New security strategy. International Journal of the Physical Sciences, 6, 930-938.
