Free Research Paper On Newspaper And Bus Advertisements

Newspaper adverts are the advertisements that are run in daily, weekly or monthly news publication either locally or nationally. They are generally suitable for any business that seeks to reach a general demographic. However, considering that particular newspapers reach particular demographics the adverts can then be commissions to the newspapers targeting the specific target group. They allow a business the advertise more than one item at a time and to reach a large number of people. In addition, a business can also narrow down the target of his advert by requesting placement of the advert in a specific section such as business, sports, and lifestyle among others.
As with any other advertising method the cost of the advert will depend on several factors including the publication used, size of the advert, the color, the sections that the advert is used and the frequency by which the advert is run. When dealing with publications most newspapers have sales representatives who not only provide a business with the prices for their particular advert but also assist in the design of the advert. Nonetheless, the typical cost ranges from $200 for local adverts to $30,000 for national adverts depending on the aforementioned factors. The best course of action with daily papers is to have an annual contract since the cost of running an advert once is likely to be too high.
Newspaper advertisements are sized and prized according to a set formula; certain numbers of columns wide and inches long. The multiplication of these determines the “column inches” of an advert and its resulting cost. If the cost of the daily papers is too high then a business can turn to the subscription based weekly or monthly publications. These periodicals are more keenly read than the free daily publication because people have paid to read them. In addition, no contract is required for these periodicals. Finally, it is imperative to note that most publications have several special sections such as landscaping, housing, and stock market that a business can reach out to schedule your advert. This is especially important because a business can place adverts in with the assurance that the readers will be the target market.
Bus advertising on the other hand offers the business an opportunity to have moving advertisements throughout the areas that the bus moves through as it operates in its day to day business. The cost of the bus advertisement depends on the nature, location and size of the advert on a bus. The following are the locations upon which the advert can be placed on a bus, full side, mega rear, super square, big bus back, and big bus side.
The full bus side advert will completely cover an entire side of the bus from the roof to the bottom. In fact, this advert will also cover the bus windows. Mega rear on the other hand covers the back of the bus completely, encompassing the bumper and side panels. Mega rear has the typical measurement of 2.5m by 2.9m. The super square advert is placed on the near side or the off side of the bus from roof to the floor. It has the measurements of approximately 2.08m by 2.4m. The big bus back covers the bus at the back from the bottom to an eye level. It has the measurements of 2.08m by 2.4m. Finally, the big bus side overs the a small part of the side at an eye level and measures around 2.08m by 0.9m.
Figure 1: Full Side
Figure 2: Mega Rear
Figure 3: Big Bus Back
Figure 4: Super Square
Figure 5: Big Bus Side