Free Research Paper On Situational Analysis

Swing along is the name to a new toy that has recently been invented and is yet to hit the market. The new toy will assist kids to play with their dolls on the swing without the need to be held on the swing. The toy is likely to fetch the client a lot of customers since it is a new idea which is innovative and children are known to like new toys and ideas. Toys which are involving for the child and which enable to enhance the skills of the child such as the Swing Along toy are preferred by parents. By ensuring that the children will play with the toy on the swing instead of themselves will increase safety for the children which is a major competitive advantage for the toy.
New businesses are faced with the challenge of the lack of awareness which will limit the potential of the new toy and will therefore require adequate marketing campaigns which will create awareness and later translate into sales. Competition from other players in the toy industry as well as technology is likely to limit the breakthrough of the new toy. By selling the toys competitive advantage to the public the new toy will be able to get ahead of competition. The toys competitive advantage include safety and the fact that it increases the cognitive skills of the children since it involves an actual activity. Consumers are reluctant to trust new entrants in a certain industry and tend to trust existing brands. Proper branding of the new toy will build consumer trust which will reduce the resistance of the consumer towards the new toy.
The new business will be lost to more established players in the toy industry if the new business entrant does not conduct a proper marketing campaign and branding for the new toy.