The growth behind the Tata Steel is attributed to their belief in mutually benefiting other countries, communities as well as corporation. This belief has led to the company towards expanding their operations across the globe where the company acquired the Corus in 2007 that initiated their operations in the European market. These aspects have contributed to the company emerging as the tenth largest steel producer across the world with a workforce that entails about 81,000 in over five continents. Additionally, the company has for many years emphasized major influence on the economic development in India with objectives that aim at strengthening their position in terms of presence in the international domain. This has been achieved through the company being on the forefront in ensuring responsibility and creating trust. In additionally, the company engages in investments in companies throughout the globe so as to help them create a manufacturing and marketing network in regions such as South East Asia, countries along the Pacific and in Europe.Company Overview
Tata Steel Company deals in a wide array of activities that entail automobiles, telecommunication goods and most of steel. These activities are among 80 companies that offer employment to about 200,000 people across India. These aspects have led to the company being named as the largest private employer due to its intensive activities. However, in the past few years, the company has committed its operations to developing the nation through initiatives intended to improve the welfare of the people within the communities in which its operations are based (Sharma et al. 2012). Consequently, most of the company's operations are based on social development and welfare of the communities such as Jharhand through the internalization of the company since it was established. These operations have enabled the company to develop towards enriching the nation in terms of wealth and services. These benefits are entitled to the people in order to facilitate the development (Sharma et al. 2012). Additionally, most of the equity within the company emanated from its mother firm, Tata Sons Ltd that significantly contributed to the firm's growth since the 1860s.
Tata Steel Company has also received recognition in various fields through the initiation of various welfare laws. For instance, it established The Welfare Department in 1917 and the law was later enforced in 1948. Additionally, among other activities the firm introduced the Maternity Benefit in 1928 which was later enforced in 1946. These activities have been coupled with the integration of tea among other projects such as civil aviation (Sharma et al. 2012).Corporate Social Strategy
Corporate social responsibility refers to activities that an organization or corporation engages in order to develop a community or the welfare of the people and nation at large. These activities entail initiatives based on health, prevention and treatment of disorders, sustainability of the environment and initiatives that respond to challenges in the world such as global warming. In addition, these activities are collectively based upon giving back to the community towards ways that safeguard the welfare of the people. The Tata Steel Company has engaged in corporate social responsibility for many years as a way of enhancing the well-being of people in the society.
The maintenance of social responsibility within the Tata Steel Group has been realized through the vast operations it takes part. These operations are majorly driven by aims to make positive contributions to the society in various ways. One of these ways entails ensuring that there is a policy that requires all Group companies to participate in the promotion and encouragement of economic, social and educations development within their communities. Additionally, the policy requires that these Group Companies to give active support to activities held locally within the state of operation (Sharma et al. 2012). Arguably, the company has engaged in the creation of employment in a view to creating social sustainability. Moreover, the company has directly employed over 14,000 employees in Europe while more thousands of people are employed indirectly through contractors and suppliers. In a view to ensure corporate social responsibility, the company also ensures regional employment through enterprises in the UK so as to facilitate the economic regeneration of communities affected by changes in the steel industry (Sharma et al. 2012).
Tata Steel Company was established in 1975 and since then, it has invested about 68 million pounds in the expansion of businesses as well as over 29 million pounds in the management of these workplaces. This has offered employment to over 67, 000 people in India alone (Sharma et al. 2012). Tata Steel Company has portrayed corporate social responsibility through its commitment to good corporate citizenship and adherence to the applicable rules and regulations. These have enabled the company to assist in enhancing people’s life quality in the communities where they operate with the objective of making them self-reliant (Sharma et al. 2012).Charitable Activities within Tata Steel Group
Tata Steel Group has engaged in a variety of charitable activities that include the establishment of self-help groups that operate under poverty alleviation programs. These self-help groups engage in activities that aim at generating income through micro enterprises. These groups include programs that help in empowering women through generation of income and have also extended their operation in more than 700 villages (Sivukumar, 2009). Additionally, in India the Tata Steel Company has engaged in the healthcare services that aim at curing and preventing illnesses through improving health within the community. This entails facts that have indicated over 145,600 people from both rural and urban areas which have benefited from the treatment offered through the company's mobile medical units. In addition, Tata Steel Company was responsible for the organization of the 13th Lifeline program based in Joda that aimed at reaching out to villagers in remote areas (Sivukumar, 2009).
Similarly, the Tata Steel Company has initiated in activities aimed at preventing HIV/AIDS through the Kavach project that aimed at curbing the spread of HIV/AIDS among long distance truck distance drivers. The company received much recognition for this project through an award known as the Golden Standard Certificate that went to the Khushi clinic by the Transport Corporation of India Foundation (Sivukumar, 2009). This is with The Sneh Kendra that entails a counseling initiative that aimed at providing counseling and support services to people living with HIV/AIDS.
Money and time spent in CSR Activities
The Company developed a program aimed at economic empowerment through improvisation of agriculture. This has been characterized through investments of both time and money where the company spent over Rs 100 crore to cater for the requirements of the program in order to benefit more than 40,000 people. Most of the activities the company has undertaken have occurred for more than 100 years but most recent activities have been undertaken since 2003 (Sivukumar, 2009). The range of activities the company participates normally occurs locally, but there are other operations that have been undertaken within wider scales of their scope. These activities entail the response they give to challenges affecting the world such as global warming and sustaining the environment (Sivukumar, 2009).Analysis from other sources
According to Brammer et al. (2007), Tata Steel Company has been on the forefront in ensuring corporate social responsibility through offering services aimed at promoting the welfare of the people in the community. This has been achieved through immense investment on the initiatives and policies that facilitate the welfare of the people. These activities have also occurred as a result of the company's objectives that are driven by the belief that promotion of social welfare among the community and within corporations would bring about benefits to the organization. These objectives are also based on the notion that promoting the welfare of the people within the area of operation would enhance corporation with the initiatives they have in place and eventually bring about better marketing strategies for the company (Brammer et al. 2007). In addition, the company would benefit through ensuring that the workforce commits to the initiatives and tasks delegated to them. Collectively, these activities would bring about growth to the company through local and international grounds (Brammer et al. 2007).
References
Brammer, S., Millington, A., & Rayton, B. (2007). The contribution of corporate social responsibility to organizational commitment. International Journal of Human Resource Management. doi:10.1080/09585190701570866
Sharma, R. S., Ratri, M. I., & Krishnamachari, A. (2012). Exploiting relational capital in family businesses through Corporate Social Responsibility. doi:10.1109/ICMIT.2012.6225902
Sivakumar, N. (2009). Values-based corporate governance and organization behavior – guidelines from Manusmriti for ethical and social responsibility. Corporate Governance. doi:10.1108/14720700910998148
