Free Saleforces CRM Cloud Services Article Review Sample

The increasing popularity of Cloud Services among small, medium and large enterprises has paved way for the increasing number of companies offering cloud services especially those related to customer relationship management. This has been proven to be beneficial for these companies since they are able to do away with the purchase of necessary hardware and software needed to put up such information systems plus the required maintenance. With CRM Cloud Services, these would not be needed while the software can just be customized to attune to the needs of the organization.
As of December 31, 2013, Salesforce.com dominates the market share of companies of Cloud-Based CRM, beating the likes of Oracle, SAP, Microsoft and IBM as its major competitors (Forbes.com). According to the same report by Forbes.com, the company’s CRM software revenue alone has reached $2.5 billion in 2012 and is increasing due to the increasing number of companies shifting to cloud-based CRM applications.
Although, there are several competitors both new and veterans who are harboring against the company, they are able to maintain the lead in the industry because they introduce continuous innovations that come with the needs of time. Some of the key updates that they were able to integrate in their cloud platform services are social media integration especially to their Marketing Cloud app. They started this with the integration of Buddy Media and Radian 6. In addition to this, they were also able to integrate social advertising capabilities to their Social.com app and a provision for email campaign management. Recently, they acquired ExactTarget that increased their capability to manage marketing automation.