The science of marketing and advertisement is an institutionalized practice of psychology, and therefore, the effective marketer would always know how to honey trap the new buyers (Cadwallader, Jarvis and Bitner, 221), and some of the customers respond to utter frankness while others suggest professionalism, and the sales-force has to adhere to different needs and wants of the consumers, and at the end of the day, they have to make sales because they have a professional obligations in this regard, and the half of the process takes place when the salesperson deciphers the method that he or she can use in order to motivate the prospect to buy the intended product, and in this way, the marketers have to succumb to tactics those enable them to balance different psychological processes in order to reach and realize the paramount objective of making a sale, and that is the lifeline for any salesperson (Coelho, Augusto and Lages, 42), and they are receive training to consider each customer as an essentiality for their lives such as water and air. Following are the descriptions of instances those I have witnessed during the conduction of the assigned observational project: -
Instance 1
The human resource manager made me believe that I would not get a best job in the world if I decline his offer, but in reality, I came to realize that the confronting company is going to need me more than I need them, and therefore, I did not accept the terms and conditions those the interested employer put forth. Eventually, I graciously accepted the offer and become part of an esteemed corporation after negotiating a settlement deal in this regard, and on that day, I realized that the companies have to market themselves to internal and external stakeholders at the same time.
Instance 2
A Chinese executive was about to break the deal because he could not understand the language of the agreement, and we were seeing our efforts going down to waste, but our lead marketer cleared his throat, and he started the conversation in Chinese, and as a response, the eyes of the disturbed officer glittered as he was able to understand the talk for the first time during a three hours long session. I learned that cultural and lingual aspects of the marketing process would carry a significant conceptual weight in the world plagued by multiculturalism.
Instance 3
I went to Disneyland where bulk of children were playing, and they were enjoying different rides, but one of them was a special kid, and therefore, his mother was holding him back from participating into to fun oriented activities, and the boy was experiencing emotional trauma as he had to see others enjoying, but he could not understand the reasons behind his mother’s strictness in this regard.
A distant female employee of the facility saw whole drama, and then she approached the mom, and borrowed her child, and acted as a facilitator for the kid as long as he had the energy to enjoy, and unique consumer value was created by the person whose job was to market, but she wanted to go to the extra mile in order to entertain her humanistic responsibilities within the active framework of her role. The marketing does not mean that one always has to view financial benefit, and sometimes, humanism should outweigh professionalism.
Works Cited
Cadwallader, Susan, et al. "Frontline employee motivation to participate in service innovation implementation." Journal of the Academy of Marketing Science 38.2 (2009): 219-239. Online.
Coelho, Filipe, Maro Augusto and Luis F Lages. "Contextual Factors and the Creativity of Frontline Employees: The Mediating Effects of Role Stress and Intrinsic Motivation." Journal of Retailing 87.1 (2011): 31–45. Online.
