Customers
The Chrysler-Fiat is serving the people of almost every class. People who want to drive on the daily basis as well as those who want to enjoy the safari rides; they have made jeeps for them.
Their target market is quite specified. They make their automobiles according to the place where they want to sell. In the case of Lancia, it was only made and sold in Italy. They make vehicles which are customer oriented.
Their customers are to them. One who is buying their automobiles are completely satisfied with their product which ultimately has a positive impact on their sales and stock shares.
What does the customer buy?
The Chrysler-Fiat is offering their customer a large number of automobiles which fulfill the needs of the people of having different interests. Their product portfolio includes:
Alfa Romeo
Chrysler
Dodge
Fiat
Fiat Professional
Jeep
Truck
Lancia
Abarth
Mopar and SRT.
These are the number of automobiles which are manufactured by them and sell to their customers.
Fiat Chrysler opportunities and threats
There are some problems which are currently facing by the Chrysler-Fiat, and they are trying to solve it to satisfy their customers better. These problems are included as:
It is extremely subjected to the risks of sales relating to the international sales, and the changing and innovative environment. They have to suffer from a lot of restrictions on imports and exports. The currency rate exchange fluctuations and currency controls are such types of problems which are not in their hands to control. The biggest threat which they are facing is the intense development of the emerging market in the developing countries which are coming as their competitors. Many of the Fiat’s assets are placed in the emerging markets like Argentina and Brazil. The development of the new brands in these markets is becoming the great threats for them.
The other biggest threat is the changes in the tax regulations and the other environmental and governmental regulations. The changes in the tax condition can frequently be fluctuating, and it is hard to make their self-adjustable to those intense situations.
The biggest opportunities are to come up with the most innovative product and maintain their brand status in their market by the provision of the innovative products at a fair price level.
Company
Fiat Chrysler strengths and weaknesses
They are known in the current market because of having the fair strengths. These strengths are written as follow.
The brand is established and distributed in the North. They have a strong leadership under the Sergio Marchioness; it results in a fruitful turnaround strategy and they help them in the developments in the business practices. They are the major maker of trucks which are widely sold across the country. Their jeep and minivans are also very popular. On the contrary, they are also dealing in the small car segments, with a lot of innovative models and new designs.
The following are considered to be the major weaknesses of the Fiat Chrysler.
They are facing some quality issues. Moreover, the demergers are also creating the problems. They suffer from the financial losses. They lack charisma in the global market. They are providing a limited number of the products as compared to their competitors who come up with the vast product portfolio.
Context
Influence of the factors like economy, political, social, and technological on the sales of the company
Political and legal factor shows the financial crisis has caused the governments to inhibit the production of the industry.
The economic factor is showing up the sales parameters in such a way that the sales tend to increase in America and the emerging markets. Sales are declining in the European market. The demand for the cars is expanding and increasing globally.
The social and environmental factor shows that the people are less trendy towards buying the cars or having the car ownerships which has a negative impact on their sales. It is becoming unfashionable and old. The environment demands to be clean but due to the increasing demand of the automobiles the increased usage of the fuel is considering to be harmful. It demands the less consumption of the fuel and the reduced emission.
The efficient technological tools like fuel efficient and the electric cars have a positive impact on the sales of the company.
Collaborators
Fiat Chrysler is an Italian multinational company and considered as the world’s seventh-largest automakers. They are made by the emerging of the Fiat S.P.A and the other Chrysler and make it a one company Fiat Chrysler. They are headquartered in the London United Kingdom. The merging of the Fiat and the Chrysler has a competitive advantage of serving the industry in the best way.
Competitors
Their major competitors include:
Toyota
Ford
Honda
Audi
Porsche
Mercedes
BMW
Tesla Motors
Recommendations
They can increase their market share in Brazil.
They can become the greenest car manufacturing company in the world as it is demanding.
They can make their product portfolio diversified by the shared manufacturing technologies.
