Brief Project Overview
We are a mid-sized Fashion Design company intending to acquire external services for a website redesign. We would want the service provider to either re-develop our existing website or do overhauls in the redesign to enable us improve our online activities. The current website is not as comprehensive and user-friendly as we would want it to be. Again, the interface is old fashioned and does not look appealing anymore. Therefore, our main concern on this project is to get the best website possible that can improve our online business platform in the Fashion design industry.
Organization’s Background
As a fully established Fashion Design company, we do all that entails fashion designs-creating original clothing, foot wares, and accessories. We sketch designs, pick on desired and trending fabrics and patterns, and make or in some cases give instructions on how to manufacture these designed products. We also own some retail stores and collaborate with partners such as apparel companies, design firms, and dance companies. We love being creative and passionate about fashion, something that has not only led to our business growth but has also kept us relevant in the market. We therefore need to see these creativity aspects incorporated into our new website, in terms of good eye for shape and color.
Project Goals and Target Audience
With a new, properly designed web outlook alone, we intend to capture more the eyes of our corporate partners and individual clients. A gain, we want a web platform that can corporate links to the major trending social media networks such as Instagram, Twitter, Facebook, LinkedIn, etc (Robert, 2011). By doing this, we would be able to expand our online networking so that customers would easily get access to our latest design through these platforms. Again this would not only serve as a marketing tool but also inducing demand to the customers. Also, it would be easier to post promotions and advertisements through these social networks that would also earn us new buyers. We would also like a web that can enable various uploads such as newsletters, account opening forms, photo galleries, articles etc (Garrand, 2010).
Scope of Work and Deliverables
For this web redesign project, the scope of work shall entail but not limited to, depending on the expertise of the service provider: optimization of the search engines, mobile device optimization, visual design, project management, information design, copywriting, front-end coding, back-end coding, App development, illustration, advertising search placements, testing and quality assurance, and software training (Garrand, 2010). Therefore, as a service provider, you will be able to estimate typical completion time and cost estimations and figure out all the possible deliverables associated with the above-listed scopes of work. Again, our end, we expect the listed scope of work to enable us get accurate cost estimations.
Timeline
Even though it might be difficult to know how long this work of web redesign might take, but the service provider needs to understand that we have a timeline within which it should be accomplished. There will be a big trade show coming up in the next six months and we need the website live by then. Therefore we expect the service provider to be able to complete this week probably at least a month prior to this event. All our organization’ values, goals and unique market proposition should be assimilated in readiness for the trade show.
Technical Requirements
We are aware that the technical specifications might complicate the nature of this project depending on what we want, and perhaps what the service provider would deem best suited for this exercise. But certain specifications that this technical software product should provide are listed below; E-commerce- to enable online sales and credit card charges, user accounts and accessibility criteria, shipping calculators, and inventory control (Robert, 2011).
References
Robert, C. (2011). Reflections on Proposal Writing in Web Design. Proposal Writing in Spatial Science, 77-102.
Garrand, T. (2010). Case Study—Writing a Marketing Web Site from Proposal to Documentation: Prudential Verani Realty. Writing for Multimedia and the Web, 27-61.
