Jaguar has a cognitive goal function which provides the criteria for creation and selection among choices of action with its aspiring plans for tomorrow. The company recognizes that it operates in a resource-limited environment. Therefore they evolve their business to nurture limited resources, supporting community and also adapting to the ever-changing business nature. The company target is to, one, exercise leadership in supporting business activities in all every activity that they undertake global wise. Second, they aim to manufacture cars that satisfy future clients’ needs with little impact on the environment. Third, is to improve people lives in their wider communities and to engage their customers, employees and partners in their business vision (www.jaguarlandrover.com).
Pininfarina goals are performing the symbolic functions with an international reputation in the design industry. It is a symbol or sign of the lifestyle of Italians world over having had more than 80years of service experience. Pininfarina is a flexible service partner capable of offering competitive services and products based on brand value such as elegance, innovation and purity. Their goals focus on engineering services of design, conception and production of unique cars and again in small arrays.
Google employs the cathectic or motivational goal functions as it serves to offer a platform of motivating and identifying its customers. The company determines, organize or arrange the world’s information and render such information and data useful and accessible across throughout the whole world.
The technical core in Pininfarina today is based on using 3-dimensional modeling for designing the latest concept cars. The digital technology has empowered automakers today as they can design and manufacture their models effectively and efficiently. Pininfarina has unveiled the use of digital tools in designing its latest concept car, the Sergio, of course in honoring its legendary leader, Sergio Pininfarina. The resultant 3D model is richly detailed; ready for production with A-class surface design the produced desirable features such as stylish carbon-fiber light weight body for customer attraction (www.3ders.org). These digital tools provide the benefits of money and time saving through the new process.
Work Cited
Jaguar Land Rover. (n.d.). Retrieved February 09, 2016, from http://www.jaguarlandrover.com/gl/en/responsible-business/our-aims/
Pininfarina to use 3D modeling to design new concept car. (n.d.). Retrieved February 09, 2016, from http://www.3ders.org/articles/20130613-pininfarina-to-use-3d-modeling-to-design-new-concept-car.html
