Executive Summary
This document is a communication strategy plan for Consolidated Electronics (ConsoE). It is a supporting and governing document that will assist in increasing the company’s visibility, profitability, and customer base. The Consolidated Electronics Strategic Communication Plan underpins the firm’s vision, values, and goals that guide the company’s strategy.
The company aims at increasing profits to $175 from $125 million by boosting the worker’s morale and creating a positive public image of the enterprise in Denver and other customer bases. Educating and inspiring new employees from newly acquired entities to take up ConsoE’s vision and strategy will assist in assimilating them into the ConsoE family and team. Other strategic initiatives will involve the release of the plan to relevant stakeholders as well the utilization of the media to publicize the new vision and image of the company. ConsoE will also participate in several environmental projects in Denver so as to boost trust and positive interactions with the community.
Strategy
Consolidated Electronics (ConsoE) is a company that thrives on excellence in the production of electrical products for rapid technological advancement. ConsoE envisions itself as a consolidated source for customers’ need through the provision of high quality diversified product lines. ConsoE products are meticulously crafted to a standard of excellence that has remained popular for three generations. The firm strives to become the world leader in providing products for the creation of electrical equipment and services for the next generation.
ConsoE’s goal is to raise the profit margin from $125 to $175 million. The achievement of this goal will involve the expansion of the customer base, promotion of the company’s image, and the enforcement of a dynamic engagement between the management and the employees with an aim of boosting the staff’s morale. Apart from enhancing the integration between the core company and new acquisitions, ConsoE also aims at garnering support from the Denver community as well as assuaging the negative PR from Los Angeles. ConsoE’s image and brand will be bolstered and streamlined by publicizing the new company agenda via the media and neutralizing the bad press resulting from the litigation challenge facing the new acquisitions for pollution issues.
ConsoE is driven by quality and excellence standards that are reliant on the employees’ honesty, integrity, expertise, and professionalism. Our employees take pride in being part of a team that exalts quality and integrity. The company endeavors to lead the national as well as the worldwide market by broadening the customer base through acquisitions and product development. In order to integrate ourselves into the Denver community, ConsoE will participate in several environmental projects in Denver to show devotion in protecting the environment from pollution (Lavine, 2013; Horowitz, 2016).
Stakeholders
Employees, salespeople, factory workers, marketers, and engineers among others, constitute a vital part of ConsoE stakeholders because they present the company to the customer by ensuring accessibility, helpfulness, friendliness, and respect characterize our products and services (Quirke, 2012). New employees from acquisitions need to be recruited and educated about the company values, vision, and mission so that they can identify and own the company’s goal and strategy. The executive management is critical in inspiring, educating, reinforcing, and leading the workforce in achieving our shared goals (Everse, 2011).
Other stakeholders include customers, potential customers, local governments, suppliers, Denver residents, residents in our facility locations, the media, the federal government, and the business community.
Environment
The production of electronic gadgets involves the use of hazardous materials such as mercury, lead, cadmium, zinc, nickel, and beryllium (Needhidasan et al., 2014). These toxic substances pose occupational and environmental hazards to factory workers, and Mother Nature. Improper disposal of electronic waste is a danger to health. ConsoE collaborates with Green Ventures and Recycling Consultants and Denver City hazardous waste management program to ensure that all our e-waste is properly disposed and recycled.
It is critical at this point to release our waste management strategy to the public to neutralize and assuage the pollution allegations facing the company. ConsoE has established waste management systems that are compliant with the Denver’s Environmental Management & Operations regulations that prohibit the disposal of e-waste in the State’s solid waste landfills (DPHE, n.d).
Implementation
The implementation process will begin with the establishment of an internal employee communication platform that will involve strategy ambassadors. The ambassadors will disseminate the strategy details to the employees and create a platform where employees will brainstorm on initiatives that will assist in the achievement of company goals.
The company will hire a brand strategist and consultant to oversee the rebranding and redesigning of the company’s website, newsletter, and marketing pamphlets. The COO, Shane, will also invite media personnel to Denver to talk about the company’s vision and strategy. This session will mark the beginning of a nationwide marketing campaign that will incorporate online, print, as well as television avenues
Also, there will be a sales conference for sales personnel that will inspire and re-energize them in regards to the company’s product line and shared vision. This conference will be helpful in establishing a united front that will involve the new acquisitions.
References
Everse, G. (2011, Aug. 22). Eight ways to communicate your strategy more effectively. Harvard Business Review.
Horowitz, S. (2016, Feb. 2). 5 ways to integrate social good into your business. Entrepreneur
Lavine, L. (2013, Jun. 23). The power of giving back: How community involvement can boost your bottom line. Entrepreneur
Needhidasan, S., Samuel, M., & Chidambaram, R. (2014). Electronic waste–an emerging threat to the environment of urban India. Journal of Environmental Health Science and Engineering, 12(1), 1.
Quirke, M. B. (2012). Making the connections: using internal communication to turn strategy into action. Gower Publishing, Ltd.
