A company can utilize various product differentiation methods in marketing its products. Some examples of product differentiation employed by different competing companies include product complexity, product features and the timing of product introduction. This mainly focuses on the attributes of the product or service offered by the company. A company may have to use the timing of product introduction to their products in a situation where the competitor enjoys product differentiation and cost advantages. This entails the introduction of the product or services at the right time when the marketplace is anxious about the particular product or services one is offering.
The firm might wait until the market familiarizes itself with the product or services and when the demand is high for it to make a successful introduction of its products or services. Ina a nutshell for a company to have an impact on a company which is already enjoying product differentiation and cost advantages in the market, it has to put into consideration some things such as customer preferences, competitor launches, service or product quality and the marketing process.
First, the Hummer H2 may be differentiated by altering the features of the product and the product customization. With the incorporation of this differentiation, the Hummer would have a unique model and structure different from the others. Secondly, The Ben and Jerry ice cream have consumer marketing and product reputation as their key points in product differentiation. Thirdly, Product features and product complexities can be cited by the x game producers’ as their primary product differentiation points. Fourthly, The Taco Bell is differentiated by product reputation and consumer marketing. Fifthly, Disney world can be distinguished by its location and product reputation. Lastly but not the least, the major league baseball may be distinguished by its service and support and consumer marketing.
References
Thompson, J. L., & Martin, F. (2010). Strategic Management: Awareness & Change (1 ed.). Boston: Cengage Learning.
