It is a world-leading provider when it comes to cargo services. Swiss port does handle cargo from over 100 airports in the whole world. The organization itself is set up in a way that it can manage both operational and sales services. This is done through their Customer Relationship Management (CRM) which is all designed and built to ensure that the customers get satisfied with their services. Swissport is doing its very best to intertwine its services with very emerging technologies to ensure their clients are pleased with their high-end quality of services. Moreover, the rolling out of new technologies by Swiss post is also meant to make sure that their customers are able to cut cost of a majority of services they offer thus maintaining their operational capabilities.
Mission of the Company:
The company’s coverage scope is all meant to ensure that operations are handled from a single contact point. Moreover, the company is expected to serve the aviation industry with services and solutions that people around the globe can enjoy for better customer experience. To achieve this, Swissport is geared towards strengthening their position specifically in the current market to (or “intending to”) ensuring that quality services get to their clients.
Furthermore, Swissport is an organization that is ‘people-focused’. This means that the organization feels that it is the people they serve, who are indeed their loyal customers, who facilitate them to achieve their vision and goals. Hence, the company focusses all on the principles of sustainability by ensuring that their clients get the most out of their services by ensuring all domains in management collaborate and comply with stipulated rules by the management.
Vision of the Company:
The company has the vision to make sure that their customers enjoy professional and satisfying services. The company is meant to show respect to its customers by ensuring their services are of high quality. Moreover, by working as pioneers, the company has the vision to make sure that their annual results they obtain from the sales and marketing value is of high sustainability ("Swissport USA Employee Vision Insurance"). Lastly, the company is geared towards striving to provide services even better services than their customers would expect to ensure that excellence is endured thus assuring their clients of perpetual existence.
Services Offered.
Swissport offers a variety of services to their customers. One is Document and mail handling. This means clients enjoy the services of successful delivery of letters and documents. Moreover, Swissport offers services related to Cargo handling and also trucking services. With these, customers who need their cargo transported from one location to another can leave it to them and track it whenever he/she wants to know of its locality. Furthermore, Swissport offers services related to Hub Operations and Management. This means that their customers can enjoy services that are related to warehousing. This guarantees the safety and security for most of their goods, thus enhancing their loyalty towards the company. Lastly, Swissport offers a customer support and call center where clients easily get to the company by making calls to customer care representative who respond promptly. This makes it easy to earn the loyalty of most customers.
Benefits that their Customers enjoy:
Most Customers at Swissport enjoy a variety of offers on their services. One thing that most Swissport customers enjoy is reduced cost. The rates at which most of their services are offered appears to be low since the company does not seem to concentrate on fixed variables in computations. Secondly, their customers enjoy high-end quality in the services that Swissport offers. This has led to the implementation of Swissport formulae which most of the customers refer to as the “Swiss Formula”. This is a formula that is meant to ensure that quality is maintained at its highest levels. Thirdly, most of the customers at Swissport enjoy a virtue known as best practice. Having over 191 airports worldwide assures their customers that one can get to any of their stations and get served regardless of their location. Swissport values their customer experience by ensuring that issues raised are adhered to in a responsive manner. Lastly, Swissport is a focused company that is geared towards various partnership schemes. With this, their customers can enjoy full benefits from Swissport by enforcing collaborations with it as a very strategic partner.
The Swissport Formulae
Having discussed the benefits that most of the Swissport customers enjoy, it's good to look at their working model which is often referred to as the Swissport formulae. This is a standardized model that the management has proved to be of prosperity basing both their managerial processes and customer satisfaction. The model facilitates the delivery of high-quality services in all their ground handling tasks and operations related to cargo handling and trucking services. The Swissport Formula ensures that best practices are employed not only in the operations but also in industries that collaborate with them to ensure that success of the company (Lahey et al. 245).
The Swissport Formula ensures that management is pro-active in nature, thus they are always in a prepared state for any shortcoming or events that arise related to the administration of the company. Moreover, the formulae enhance the performance of the company by ensuring that managerial training is well effected, and all operational processes are handled with the deserved skill. This approach facilitates the perpetual existence of the company by making sure that there is continued improvement in how services are delivered to their customers. Moreover, the formula tends to change the mindset of most of their workers by installing the right mindset geared towards offering competitive services through KPI-driven performance and technology.
Lastly, the formula facilitated to diversify the company’s culture by ensuring that not only their customers but also their staff embrace the Swissport way of doing things. This way of doing business often refers to the global way of executing their services.
Competitive Environment:
Swissport faces competition from a variety of companies which include: Aircraft Service International, WFS Global and Swissport GB Limited ("!Company_Name! Names of Competitors"). Their competitors offer them a very healthy competitive environment by ensuring that market opportunities and exploitation of existing markets are fair by all means. Facing competition from such companies’ calls for Swissport to be geared focused and offer the best they can to the existing markets.
Having won awards four years in a row tells it that Swiss is such an excellent company in the services they offer. This is all done by the customers’ votes that determining the star-rating of the enterprise. The services are evaluated, the technology employed is also assessed, and the customer service is also on the evaluation list to bring out the summation that determines the quality and the standards offered. The workers of Swissport feel proud of this and believe that the success of the company is all facilitated by their dedicated effort. Furthermore, the CEO of the company, John Balten, says that the company is geared towards maintaining this position by ensuring that the Swissport Formula is embraced by everyone who relates to the enterprise. He attributes it as a leading factor towards the success of the company. Moreover, the CEO insists that he focusses on maintaining the customers and stakeholders by ensuring that the high-end quality provided by the company is maintained to enable them to survive this ever-competitive environment.
Scope of Coverage and Operation Means
Swissport provides services related to ground services to over 108 million passengers. Moreover, the company does the transition of goods that amount to around 3.2 million tons every year. With staff and workers who amount to roughly 35000, the company is able to bridge this through client companies that range between 630 and 650 (Silverfish AG). Furthermore, Swissport has approximately 180 stations that surpass around 37 countries around the world’s five continents. The company proves to be of perpetual existence by portraying a rise in revenue very financial year which can be attributed to around 1.7 billion in the announcements they made in the past fiscal year (Silverfish AG).
Company’s Outlook:
The company is now geared towards the automation of passengers handling by incorporating sophisticated technology into their systems. Moreover, the company is focused on supporting groups that work with the know-how nature to facilitate the company’s structure regarding personnel and quality of service (QOS). Lastly, the company is actively engaging in forums which they also encourage their customers to participate in bringing some level of diversification in how the company operates.
Works Cited
Silverfish AG, Zürich. "Swissport International Ltd. - News & Media Center - News Releases". Swissport.com. N.p., 2016. Web. 6 May 2016.
Lahey, William, and Patricia Heilbron. "Aviation Fueling at Large Airports: Negotiating Workable Agreements between Airlines and Airport Proprietors." Transp. LJ 35 (2008): 245.
"!Company_Name! Names of Competitors". Hoovers.com. N.p., 2016. Web. 6 May 2016.
"Swissport USA Employee Vision Insurance." Glassdoor. N.p., 2016. Web. 6 May 2016.
