The growth rate of Pinterest is incredible and according to the Social Media Report in 2012, the Pinterest platform increased by over 1000pc in desktop viewers and by 1600pc in mobile viewers (Cario). Consequently, this has enabled marketers to find new leads, especially on the platform that their competitors may not reach. Therefore, marketers will be in stronger position to succeed with Pinterest because the platform of Pinterest has exploded in global popularity.
The marketers may use Pinterest to boost customer engagement. Therefore, the base of the current customers already relies on Pinterest based on the amazing revenues per click of on the numbers. Through this marketers will provide good communication channels to their customers that will consequently come to the platform with more expectation for more goods and services. Pinterest offers the best opportunity for connection with buyers especially when the purchasers are in the buying mood. For instance, if a customer who is on Pinterest is looking for a new product, their presence of buying pass favorable ideas to the marketers.
Pinterest drives the traffic back to the website of the marketers. Since Pinterest is an image based stage, the images are effective at boosting engagement between the marketers and the customers leading to success equation. Pinterest has been designed to maximize the interaction between the marketers and their customers through images. Therefore, customers should not worry about the arrangement of the images and their appropriate formats because Pinterest has done the difficult part for the clients. Regardless of the goods and services available for sale, the images in Pinterest will remain very provocative in telling the story of the products. Therefore, it will provide the customers with an immediate chance to make their purchases.
CRM
The site is focused visually as compared textual focus. Therefore, customers will have the opportunity to engage visually with the products. The customer relationship tool will be more enhanced because when the marketers have acquired the visual-focused customers with their brands, they will engage properly with the customers. Consequently, this kind of engagement will lead to intensified brand awareness and loyalty among the customers. Besides, the content of the posted brands in Pinterest should be useful and unique enough to catch the attention of the demanding Pinterest community.
In its simplest form, Pinterest is mainly concerned about having conversations with the customers, and other business partners. Since it is an open podium with idea sharing, every customer will care to have a look and strike up a conversation in Pinterest. This platform is all about visual contents such as pictures of the goods, fashions, ideas, projects and other contents. Therefore, Pinterest provides a good customer relationship because the visual languages are what sets Pinterest apart from other social media.
Pinterest is acting as a customer relationship tool because it goes beyond engaging the customers (Leland). The iGoDigital tool that is a tracking tool in Pinterest enables the retail customers to collect data from Pinterest. Consequently, customers will use these data to influence the decisions of marketing and merchandising. Thereby giving the customers the ability to dig deeper concerning their relationships. By use of the iGoDigital in recommending the products, customers will begin to identify the goods as they analyze their scope of influence, and estimating the associated revenues with the activities of Pinterest. Hence, promoting good customer relationship in the business.
Bibliography
Cario, Jennifer. Pinterest Marketing: An Hour A Day. John Wiley & Sons, 2012. Print.
Leland, Karen. Ultimate Guide to Pinterest for Business. Entrepreneur Press, 2013. Print.
