What are the news? This question, seemingly, can answer any child. News is a message about some events that happen around. Actually, we are surrounded by different kind of news. This is the news from the life of a relative or close friend. News at the district level. Regional. Federal. Global. Universal. Yet news are different. As, however, differently interpreted, and what might this news be considered.
For example, the news is not when the dog bit the man and the man bit the dog. The news is that new just found, investigated, revealed or acquired. If a person bought a house, it is considered news among relatives and not the authorities or thieves, they don't need to know. But if somewhere in the world discovered a new medicine for curing, for example, cancer, then this is considered news.
News about science is very useful in that everyone can find something interesting for yourself, or doctrine will be able to achieve your achievements based on this news. Science is a concept about everything that exists in our world, for example the news about the ghosts we don't believe, and some want to prove that they exist, based on any facts. Or about spiders, some scientists believe that they are the most ancient in our world, such stories a lot And they attract our attention.
There are more news not only about science, but politics. She tells us what's going on in our strata. Any robbery, or murder has occurred in our city or in the world. This is a shocking story, they are unsettling to us, but still we wonder. The history of relations between the government of one country with other, news like this also tell us about the political attitudes in our government, or about all kinds of accidents in factories or enterprises
The most important news is Economics and Finance. They tell us about the last crisis, the economy in the country, as economic and financial relations between States. After all, every entrepreneur, I wonder what the dollar or other currencies will not go broke in your business, or investor. Every person takes care of domestic economy, and it needs to be confident in buying a house or a product. About all the economic news we can hunch the information in this site I think, without news, our life seemed dull and not attractive.
All this, of course is good. Only here it has been noticed and a million times proved that bad news attract our attention much stronger than positive messages. More and more news programs and columns for Newspapers reveals information about natural disasters, man-made disasters, hostage-taking. And less and less we hear messages about life, rare species of butterflies, the success of preschoolers or something else. For this, many criticize the journalism, but continue to absorb such information. The paradox of modernity.
The history of communication communication has undergone three revolutions: 1) the invention of writing; 2) the manufacture of the printing press; 3) the introduction of electronic media.
Of course, the most important event for the development of civilization was the invention of writing,as a result of the evolution of the iconic channel, and simultaneously, a pioneer of several technical channels, contributing to the development of non-cognitive and aesthetic resources of social communication and its utilitarian efficiency: the efficiency of transmission, reduce costs, increase trajnosti, increasing distantsionnoi and comfort. The first written monuments belong to the III-IV Millennium BC They appeared in the ancient local civilizations: ancient Egyptian, Mesopotamian, Hindu, Greek and Chinese. These lesions appeared not accidental, but were caused civilizational development: the emergence of cities, trade and crafts; the formation of powerful centralized States, class stratification of the population. Barbarian tribes and their associations did not need writing; writing is the new communication channel, in demand civilization.
The handwriting books in the ELEVENTH century in Western Europe manufactury changed publishing. In the NINETEENTH century the industrial revolution happened, due to which bond gained communication printing and pulp and paper industry, which provided many thousands of copies of Newspapers, magazines and a huge book market.
At the junction of the XIX and XX centuries there was a first technological revolution in the field of social communications. There was a technical invention that allowed for much wider communication possibilities of the source channels: non-verbal channel was enriched by the photo, and received a verbal recording; thanks to the phone verbal communication freed from spatial constraints; photography challenged the realist painting, and the movie was declared a gravedigger theatre.
The Telegraph, invented in the nineteenth century, was able to instantly pass text messages from one continent to another. This invention marked the beginning of a new era of mass non-remote communications. With the creation of a system of telegraphic communication a thousandfold increased the speed of communications and dramatically increased the number of participants in communicative interactions between people. With the invention of radio and its introduction in a global communication network the transmission speed of information in a communicative exchange has reached the speed of light, and most importantly — information and this means of communication became popular. The almost universal installation of telephones in urban regions, according to some researchers, 333 times the throughput of information respectively and at the same time increases the intensity of communications.
The rise of mobile properties (non-stationarity, wireless phones) telephones, at least 5-6 times increases this possibility. Modern mobile telephony was available to the majority of the population of developed countries. Thanks to the intensity and universality of mobile phone communication the way the relationship has become dominant and has actually turned into separate species, numerous electronic mobile communications. It is assumed that mobile electronic communication may soon displace a significant portion of wired telephone communications.
Public Relations is a continuous, planned efforts aimed at creating and maintaining mutual understanding and friendly relations between the organization and the public (potentially interested in the product or service of the organization by the parties). PR is an art to properly submit information, to make one fact was more important than the other, to help information find its audience.
The task of PR — maintenance of contacts with the target audience, social institutions, and key journalists in the relevant sectors (Newspapers, magazines, radio, TV). PR is essentially a process of "investing" in the image.
Advertising (from lat. reclamare to cry out) - the information disseminated by any method, in any form or by any means, addressed to indefinite circle of persons and aimed at attracting attention to object of advertising, formation or maintenance of interest to it and its promotion on the market. The object of advertising - the goods, means of individualization of a legal entity and (or) goods, the manufacturer or seller of the goods, results of intellectual activity or event (including a sporting event, concert, contest, festival, risk-based games or betting), to attract the attention to which advertising is directed
The main purpose of advertising is to increase sales of goods and services.
1.This is the information, which had never before been known.
2. Any information that happened in the past is not large.
3. Information to attract their attention and publish in the media, it may be as an emergency, holiday, person, animal and more.
Even after reading these three examples, you can see that they are similar in some way, but at the same time it's all different meanings of word information. Information is information!
Ask any American about freedom of speech and press in USA, and you shall hear the loud indignation at the irresponsibility of the media who did not hesitate to interfere in the private lives of stars, politicians and ordinary citizens who reveal state secrets in order to boost the ratings of television programs and newspaper circulation.
A survey conducted in 2002 in the USA the First amendment Center with the "Freedom Forum" showed that, according to 42% of the respondents, the media are in the U.S. "too much freedom". The accuracy of this assessment is quite subjective, but there is no doubt the fact that U.S. law provides perhaps the most comprehensive in the world measures to protect the rights of the mass media (mass media), resulting in the guarantee of intellectual freedom in the United States are truly impressive.
On the other hand, Americans value their freedom of speech and press, because it creates an intellectual "marketplace of ideas". Media U.S. provides a wide field of expression and stand on guard, limiting the actions of the government within the framework of law and allowing diverse ideas to be tested with the market of symbolic samples.
U.S. laws that protect intellectual freedom, are, primarily, laws on freedom of speech and press based on the First amendment to the U.S. Constitution adopted in 1791 Is, in turn, means that American protection of intellectual expression is based on the English common law rules, in accordance with the nature and principles of which the laws subject to interpretation by judges.
This interpretation is in the form of decisions on specific cases brought under the claims of individuals or of the state represented by its public representatives. Thus the Supreme arbiter in the interpretation of the provisions of the Constitution of the USA supports the U.S. Supreme Court – the main judicial body of the country, as the crucial questions of interpretation of the constitutional norms and the compliance of the Constitution of the United States of certain laws or decisions of the lower courts.
The U.S. Supreme Court strongly opposed attempts to restrict freedom of the press even in cases where official agencies have stated that the publication in the media of those or other materials constitutes a threat to national security. In this sense, especially indicative is the judicial decision in new York times "against the United States" (1971).
