In a stellar example of technological expertise and with the birth of the Uber has revolutionized the Cab industry, creating utilities in a campaign dumbed “Get there. The day belongs to you” This forms the Uber’s User Selling proposition as it assures the consumer that they get a satisfying and enabling service.
According to Smith and Belle (2014) the convenience created by Uber Driver App has made travel accessible, adventurous and affordable this time not from the old yellow or checkered cabs of the past but from sleek rides that have no jurisdiction issues. What matters is the distance covered and the duration spent for the journey.
The multiplication of the business to more than 100 cities around the world for an app created in March 2009 is a show of might and reliability. With more than 160,000 signed up drivers and a stunning one million trips made daily am already convinced that this is the service of choice for me and millions of others.
The credibility of cab drivers has changed over time with the much undermined job now socially accepted as a key income source and much more than before (Smith and Belle, 2014). The success of Uber has killed fear of related to previous cab related social evils as every transaction is closely monitored.
The ease of making an online booking from the tap of a smartphone, real-time responses and exceptional customer service which is helpful and warm is a strong pillar of Uber business. The promise to get there and take control of my day it is a chance am willing to take. The way of business that was introduced by Uber was a unique concept and brought massive changes in the transportation industry.
Reference.
Smith, M., Belle, D. (2014). Driving with Uber: Treat It Like A Business and other Tips To Good Income. Ebukx Publishing.
