Minnesota is a huge tourist attraction city in the United States of America for both the local tourists and the international tourists. The area attracts tourists especially due to its ability to create a good atmosphere for both exploration and interaction among the tourists who visit the city. However, wine tourism is not common among the tourists in the city. Asero & Patti (2009) defines wine tourism as a unique tourism that concentrates on wine and wine-producing territories. Wine tourism is important in the development of tourism in the country because it creates a wine culture through which people communicate in their tourist activities. However, the area can be developed, and the tourist situation increased to accommodate wine tourism. This paper analyzes the development of wine tourism in Minnesota and areas that will be affected by the wine culture in Minnesota.
Wine can be used to develop tourism in the area through many ways. First, wine can be used to improve a wine culture among the people in Minnesota, which will increase their communication over wine and promote it as part of their heritage. With wine part of the heritage of the people, development of wine routes will enable the people communicate more over wine in order to integrate wine further in their heritage. Through introducing the tourists to the areas where the wine is manufactured, wine producers can also help in developing the tourist activities in the city (Gómez & Molina, 2012). The routes to wine production areas will act as part of the heritage for the people, where they plan to expose tourists and other people visiting them to the heritage and endowments of Minnesota.
Wine can also be used in the development of wine routes through directing the wine visitors in the area to the producers of the wine (Asero & Patti, 2009). Many visitors in the area will be interested in evaluating the wine production activities in the area, which is possible through visiting the manufacturers in order to get first hand information on the heritage of the people. Many visitors to the area will be interested in networking and exploration, which is well facilitated through constant communication with the locals. Through a compact wine culture in Minnesota, the people will learn to value the wine culture and positively use it in developing important relations with visitors.
Wine can also be used in the development and improvement of tourism, in Minnesota, through creating wine conferences for people to meet and communicate. Wine conferences are useful because they will help people to communicate easily while understanding the heritage of the people (Gómez& Molina, 2012). Wine will become the culture of each family.
Through the development of wine tourism in Minnesota, many areas will be affected as more people will visit the area and explore new lands in Minnesota. Some of the areas that will attract most people include Minneapolis, St. Paul, Duluth, Rochester, and Eden Prairie. All areas will attract tourists for different reasons. Minneapolis will be affected because most of the wine manufacturers are likely to be located in the city due to its strategic position. Minneapolis is also at the center of Minnesota’s economy. With the gleaming skyscrapers and serene climate, the tourists will prefer the place thus; it is more likely to develop than other areas in Minnesota in terms of wine tourism. Saint Paul will attract the tourists because of the ancient structures and the traditional curvatures that exist in the city. Saint Paul will be affected because many wine routes will lead to the area. Wine manufacturers and possibly, to locate their premises in this area; thus, the wine tourism is likely to spread to the area and influence people’s lives (Qiu, Yuan, Ye & Hung, 2013).
As much as wine tourism would involve many factors concerning wine and wine manufacturers, many tourists in Minnesota will be interested in beautiful scenery and green backgrounds. Eden Prairie will interest the visitors and help in the development of wine tourism by providing a serene environment for the tourists. This will create additional revenue for governments in the area. Moreover, Bloomington and Rochester will be affected by the increase in wine tourism; in the area as most of the tourists will prefer the two places for their shopping arrangements. The Mall of America in Bloomington is one of the flashiest and biggest in the United States of America. This site will be affected because as more people come into the country, more people will go shopping in the mall than they did before the tourist activities, thus increasing its profit margins.
With the development of wine tourism in Minnesota, many other forms of tourism will be affected in the area. First, outbound tourism will be affected because the local people in Minnesota will explore the local wine tourist attractions and avoid the foreign tourist attractions because the local tourism attraction will be will developed with the introduction of wine tourism in the area. Social tourism will also be affected in the area (Carlsen & Boksberger, 2011). Many people will be interested in Minnesota for social events and cultural activities because of the wine attraction, which will form a ground for people to communicate. Wine tourism is known to increase social relations among the people due to swift interactions over wine among the people thus social tourism is expected to increase immensely (Carlsen & Boksberger, 2011).
Family and nature tourism will also increase in Minnesota due to the rise of wine tourism in Minnesota. Most of the tourists attracted to Minnesota explore the economic and demographic landscapes in the city. However, with the increase in social tourism through wine tourism, family tourism will increase as events that are more social than economical in the area. Adventure tourism will increase indirectly in the area due to increase in wine tourism activities and the development of wine routes in the area. According to Gómez & Molina (2012), the tourists will be interested in adventure tours, which will also boost adventure tourism in the city.
Concisely, the development of wine tourism in Minnesota is possible through the development of a strong wine culture among the locals and tourists in the city. Development of the wine tourism can also be enhanced through involvement of wine in the social and economic activities, in Minnesota. With the introduction of wine tourism in Minnesota, many placed will benefit. The most useful places in Minnesota due to the introduction of a wine business include Minneapolis, St. Paul, Duluth, Rochester, and Eden Prairie. The areas will be affected socially, politically, and economically depending on the role that they play in the wine tourism business. With the introduction of wine tourism in the area, many forms of tourism will also be affected positively or negatively like social tourism and adventure tourism.
References
Asero, V & Patti, S. (November 2009). From Wine Production to Wine experience: The case of
Italy. Aawe working paper number 52.Business.
Carlsen, J., &Boksberger, P. (2011).The Blending of Wine and Tourism Experiences: A Meta
analysis.CAUTHE 2011 National Conference: Tourism : Creating A Brilliant Blend, 983.
Gómez, M., & Molina, A. (2012).Wine Tourism in Spain: Denomination of Origin Effects on
Brand Equity.International Journal Of Tourism Research, 14(4), 353-368. doi:10.1002/jtr.868
Qiu, H., Yuan, J., Ye, B., & Hung, K. (2013). Wine tourism phenomena in China: an emerging
market. International Journal Of Contemporary Hospitality Management, 25(7), 1115
1134. doi:10.1108/IJCHM-06-2012-0087
