Sometimes it happens that one has no time to go shopping and listen to customers` dissatisfaction of service. To avoid it, some people buy goods online. There are a lot of online services nowadays, but they are not all of great quality. Zappos Incorporation is a clothing and shoe online store, which refutes any complaints, as employees there care about clients in the best way. They provide good service and a huge choice of goods in order to satisfy different needs. The reasons for incorporation`s success and ways of getting essential benefits will be examined in this paper.
I believe that Zappos is an ideal company to work at as its staff is provided with good working conditions, salary, opportunity for advancement and work involved. The founder of Zapoos, Nick Swinmurn, began doing his business orienteering on customers` needs and preferences, avoiding possibilities to get any self-benefits, which he could get if neglecting well-thought reputation (About Zappos).
Most employees come to Zappos being enthusiastic about the working process online, which prophesies no issues due to dealing with clients or corruption. The policy of Zappos allows this online store to compete in a global marketplace. It is thanks to the level of trust from coworkers and clients. Nowadays Zappos is on its way to join the Amazon Incorporation in order to extend the company`s influence in the global market.
Taking into account web location of Zappos, potential clients are able to see all the goods at once – everything is of free access. It is rather important when considering comfort and delivery issues. Employees are allowed to speak about the corporate policy and principles of becoming successful in business in order to spread their policy worldwide for better economic development. Such an approach provides Zappos Incorporation with masses of clients. Zappos` representatives go through checkup for relevance of goods and policy proposed to the masses in order to provide their clients with the best available solution for their style needs.
The company has a well-developed web design. Considering it as an online service, the technological innovations are fully brought up to permanent use in the working process. Recently, the company went through restructuring into ten separate companies with representatives of the professional workforce. Young people develop Zappos providing proper corporate culture. They use it as a major model to achieve success and company`s profits.
There is a thought that people may copy Zappos` policy, images and shipping, and it is allowed, but they are not able to copy employees, who work for developing the company`s individuality (Hsieh, 2010). This way, the reason for the company to be so popular among clients is the soleness of people who work at Zappos. There are no division by nationalities or ethnicity.
The company`s cultural core values consist of people being open-minded and creative, patient and persistent in order to improve the quality of goods. Employees of Zappos are adventurous and honest with clients to make them satisfied with their shoes or clothes. Zappos employers run the culture blog in order to be closer to ordinary customers, answer their questions and help them in different ways. They are not afraid of losing reputation because of lack of knowledge in some issues – instead, they learn something new from their clients.
The policy of Zappos Incorporation is based on the following methods of improving society and ecology. For example, they focus on areas of materials, community, water, energy, wellness and recycling in order to watch the stages of production and promotion of different goods. Employees of Zappos published the constitution of radically new system of self-governance named “holacracy”. According to it, people are able to spread corporate information for making others acknowledged well about businesses (Useem, 2015). Acting in such a manner, the process of dividing to subordinates and leaders is not of current interest, as it is up to individualities – to use or reject methods of getting success.
Some organizations are affected after such constitution are accepted, but Zappos dominates over other companies because of its culture. The services are based on a happy workforce along with a well-balanced “purpose with profit” line (Pontefract, 2015). During the working process, all the employees are engaged in promotion of goods or in taking care of quality and service. This way, with less than 2000 employees, Zappos overcomes huge stores and takes social media headlines because of its attitude to this kind of business (Pontefract, 2015), they consider not only profits, but the impact their goods have on clients and their lives.
As a rule, different organizations are restricted in freedom of speech, when it comes to the working processes and secret methods of achieving success. U.S. companies are not an exceptions - they are under government protection, but are limited in technologies to be used because of the threat of polluting nature and economic environment with various goods of doubtful quality. What is interesting is the fact that Zappos` policy promotes rules of avoiding any prohibitions in order to provide qualitative production to the masses.
People form their behaviors towards different organizations based on their impressions of stuff and production. Zappos Incorporation mentions such issues and satisfies various requests fully in order to provide their clients with happiness. All the employees of this organization are satisfied with their working places, but in case of meeting any problems, they are able to share their experiences with the masses on free base – there are no limitations for corporate information to be spread all over the media world.
Zappos is widely accepted as the happiest company for being opened for advice and taking into account all the improvements from their clients` comments. People shape their behavior and attitude towards online stores relying on some factors. These are safe materials used during the process of production, polite service and policy of trust: free shipping and returns provide clients with high level of confidence to online store, such as Zappos. They deliver clothes and shoes of high quality and create the system of accessibility – one is able to take a look at the order processing and write to Zappos proposing some changes. Employees work relying on their clients` needs and requests. They like to communicate with people from all over the world using the Internet (blogs and online magazines).
Zappos` employees are more likely to ignore prohibitions of confidentiality than follow these principles in order to enjoy self-development. Instead, they share all their experiences in order to pass their knowledge to those, who are interested in such a business. This way, they pollute the business world with an easy approach to the serious market matter. The representatives of Zappos distribute the techniques, which help them to dominate over other online stores – friendly attitude to all the clients and bringing happiness to the masses. This way, they help people realize their significance in business-making.
References
About Zappos. Zappos. n.d. Retrieved from http://www.zappos.com/c/about-zappos
Hsieh, Tony. (2010). Delivering Happiness. New York: Business Plus.
Pontefract, Dan. (2015). What is Happening in Zappos? Forbes. Retrieved from http://www.forbes.com/sites/danpontefract/2015/05/11/what-is-happening-at-zappos/#1072769f31b3
Useem, Jerry. (2015). Are Bosses Necessary? The Atlantic. Retrieved from http://www.theatlantic.com/magazine/archive/2015/10/are-bosses-necessary/403216/
