Gender Socialization Essay Examples

It is virtually impossible not to notice that nowadays, companies have saturated potential consumers with advertising. Those who are engaged in the production and promotion of goods are perfectly familiar with the types of consumers for specific items and services. The shopping mall I visited was not an exception. I could not help but notice that it is replete with advanced marketing tricks aimed at making people buy products.
The acquisition and use of everyday goods are inextricably connected with some types of gender-based consumer behavior. Gender stereotyping promotes a modern consumer not only news favorable product offerings, but also something more. Gender stereotyping is likely to define consumer behaviour, as this phenomenon is aimed at meeting the hedonistic aspirations of those who buy and use a certain product. Various forms of promotion are focused on gender, age as well as social status of a consumer, in order to make him an active user of the items that appear on the market.
Consumers’ preferences to a certain extent are prone to be shaped by marketing techniques. Stable social attitudes towards goods are defined by quality and/or brand in well-off customers. However, there is the contradiction between the images of goods formed in a daily life, and those encountered in advertising messages. It is worth noting that products with discounts are bought more frequently. Furthermore, I have noticed that females are more likely to purchase more healthy food in comparison with males.
Apparently, constant use of the same goods and services has a tendency to create a range of stereotypes. In this regard, it is crucial to realize contradictions that arise in the minds of different individuals and social groups, as the result of the collision of images in advertising with images that are formed in real life and are turned into certain stereotypes.