Question 1
In order to meet the expected goals, it is evident that the girls’ scouts need to develop effective and realistic strategies. These strategies need to be composed of interventions that targets providing a solution to the client’s demands in terms of the products being sold. The girls’ scouts should ensure that they conduct an analysis to help establish the kind of variety of cookies that are on demand. Furthermore, having knowledge of the varieties that need to be added to boost sales is essential. This should be done through interviewing the customers and asking what their favorite cookie is and what more varieties they may want to be added. The girls’ scouts are also required to make changes in terms of the locations they use to conduct their sales. This is because; the place of sale is a vital aspect to be accounted for--to improve the number of sales. For example, setting up a stall at a busy street would be effective in improving the number of sales. This would be a good marketing strategy since a busy is likely to lead to an increase in the number of sales. Product promotion would be an effective marketing strategy since this would boost the number of clients since new people will be exposed. For instance, it would be vital for the girl scouts to give out gifts and new variety of cookies for customers to sample. As people try their products, some will turn out to be their customers in the future. It has been elaborated that there needs to be an increase in the pricing in order to meet the needs of the girls’ scouts. This would be through increasing the price of each box of cookie.
Question 2
Relationship marketing is a marketing factor that needs to be put into consideration by the girl scouts. This is made clear on the emphasis that is made on the need to ensure there are good relations between the girl scouts and the customers. Girls’ scouts have succeeded in relationship marketing, which is supported by the increased profits recorded over the years. Besides, success is never enough—thus the need to improve on an already existing relationship marketing skills. This will help improve on their sales and attain their intended goals. This is because relationship marketing helps attract more clients. Relationship marketing also depends on the devotion of the girl scouts; this is because different people have different personalities. It is, therefore, clear that relationship marketing will vary evenly.
Question 3
It has been established that the experienced gained as being a member of the Girl Scout is relevant in any aspects of life. Despite being useful to members who may later want to seek a career in marketing, the experience may also be useful to other members. This is because it helps get the members a whole new aspect of life and how plans should be accomplished through particular strategies. This is because despite marketing skills being relevant only in given careers, these skills may be useful in daily life activities such as addressing sales persons and making suggestion to companies that may be seeking clients’ opinion. Relationship marketing skills acquired through the girl scouts program are also required in different fields of employment. These strategies will ensure that former girl scouts members can establish a welcoming relationship with their staffs.
