With the increasing integration of the global economy, mangers need to consider pertinent strategies that they can effectively practice to enter, operate in and compete in the global market place. It is essential for managers to understand the specific and unique skills which are significant for successful management of their businesses in the global marketplace. Based on this fact, Dalman and Lei need to intensively and extensively understand the belief, attitude and values of the people of the other country (China).
According to Khan (2007), a country’s culture is the set of its values, beliefs and attitudes which are deeply held her people, religion or race and which distinguish them from other people who belong to different religions, races and countries. It will be essential for Dalman and Lei to learn deeply about the Chinese culture before, during, and after discussing the franchise details because it is through understanding the culture that they will recognize what Chinese value, belief in and how they perceive the business idea. Khan (2007) notes that culture shapes values, perceptions and beliefs towards an idea, therefore, global managers understand the people they serve by understanding their culture first.
Reference
Khan, A. 2007. Global management skills. Retrieved 28th October, 2012 from http://www.americanchronicle.com/articles/33750
Rifkin, G. (2006). Building better global managers. Harvard Management Update Business 11(3):3-6. Source Premier.Retrieved 28th October, 2012 from http://web.ebscohost.com.dbgw.lis.curtin.edu.au
Workarounds. (2008). Skills and Competencies of Global Managers. Retrieved 28th October, 2012 from http://www.cleverworkarounds.com/2008/05/31/mrs-cleverworkarounds-skills-and-competencies-of-global-managers/
