Introduction
Global marketing is the marketing of products and services on a worldwide scale. It also refers to reconciling or taking commercial advantage of global operation similarities, differences and opportunities for the reason of achieving global objectives. Global marketing is not a revolutionary shift, but it is an evolutionary process. This applies to most companies. Most companies worldwide use the global marketing to market their products to gain global competitiveness of such products (Keegan, 2005). The products that are marketed globally receive a wider market as they get access to many customers and thus increase the market share. Such companies thus can gain more revenues after marketing the products. For a company to achieve global marketing, the marketing personnel of such companies should possess international marketing skills.
Industry
The Target brand has employed global marketing, and it is gaining customers worldwide. The way Target brand is being manufactured desires global. It is made in a way that it attracts more customers. Target brand is a quality brand that has gained national attention. The brand is made by the workforce in the industry that has global skills, and thus the product is of high quality (Hollensen, 2001). The target products are important in the market and thus have received recognition from all the stakeholders in the industry. The target brand is marketed globally, and the customers are men and women. The target brand is used by both men and women. This reason has made it to gained global market from all the sides. The youth and children are also the targeted markets of the target brand.
SWOT analysis of the Target Brand
Strengths of the Target Brand
The strengths of the brand include the strong brand value. The Brand is liked by many people and thus has allowed it to gain more customers in the market. The value of the product is quality and that is why I recommend it to the customers. The Target brand also is attractive and it allows the customers to gain taste on it. The Target Brand is the best in the market. The Target Brand also has received recognition in the market.
Weaknesses of the Target Brand
Although, the Target Brand has strengths, it also has its own weaknesses. One of the weaknesses of the Brand is the price. The Target Brand is more expensive compared to other brands in the market. Another weakness is that some customers do not like the color brand.
Opportunities of the Target Brand
The Target brand has gained competitive advantage in the market. Although the Brand was released recently into the market, it has gained popularity in the market. This is an opportunity for the brand to sell more in the market.
Threats to the Target Brand
Although, the Target Brand has penetrated into the global market, it also faces many threats. One of the threats is the competition from the market. There are other brands in the market that resembles the Target Brand. These brands have gained roots in the market unlike the Target brand. The Target Brand is still young in the market and thus is easily competed easily by other brand of the same quality and taste.
References
Choudhary, R. (2009). Policing: Reinvention strategies in a marketing framework. New Delhi: SAGE Publications.
Hollensen, S. (2001). Global marketing: A market-responsive approach. Harlow, England: Financial Times Prentice Hall.
Keegan, W. J., & Green, M. C. (2005). Global marketing. Upper Saddle River, NJ: Pearson/Prentice Hall.
United States. (2008). SWOT analysis: A tool for making better business decisions. Washington, D.C.: U.S. Dept. of Agriculture, Risk Management Agency.
