Censorship has been one of the latest steps taken by Europe to prevent the entry of certain products that have been categorized as toxic. Most of the companies from the United States have been prevented from entering the lucrative market in Europe because it has been expected of them to assess the chemicals in products such as lipstick, the mercury found in the electronics among others. As a result, most of the companies in this fields have had to through the censorship because their products are not allowed to penetrate the European market. Europe has established a law that requires the companies seeking to enter their lucrative market to eliminate dangerous and toxic substances as well as manufacture safer cosmetics and toys. The most affected industry is the cosmetics industry for instance, MAC cosmetics and L’Oreal.
Wal-Mart and Apple corporations are companies that have not had a bad experience with regards to global ventures. Technically, they have not faced many challenges when it comes to venturing in the global scene. These positive and negative results are attributed to the country, the business environment within which they operate, as well as the preparedness of the multinational companies. The fact that these companies come from the US has acted out as the main hindrance towards the penetration of these companies into Europe. There are more strict rules when it comes to toxic substance in Europe than in the United States. Therefore, these companies are stopped from entering the market because they operate below the standards of European companies. Some companies are more prepared when they go global. For instance, a company like Wal-Mart. The company has had to conform to all the regulations of all the states because it has many branches across the globe. Therefore, this has prevented it from facing censorship in different countries.
References
Phillips, P., Huff, M., & Project Censored (U.S.). (2009). Censored 2010: The Top 25 Censored Stories of 2008-2009. New York: Seven Stories Press.
Gong, Y. (2013). Global operations strategy. Berlin: Springer.
