The Starnes-Brenner Machine Tool Company is an organization that is situated in Lowa City and has another sales office in Latino headed by Frank Rothe. Frank has been the coordinator at this sales company for more than ten years, and he is due to retire this year to be succeeded by Bill Hunsaker. The moment Bill will take over, the company is going to be faced with the conflict of interest as Bill has been a company's top salesperson. Also during this transitional period, Bill has to be with Frank for eight good months, primarily for full orientation on the areas he is due to handle after total assuming the office .
The company faced ethical and social issues under the reign of Frank. He indeed failed to stick and follow the company's policies. Frank for long has never been ready to support changes made by the firm since he saw it not befitting his personal interest. As a result of his personality, top company officials ended up being angered by Frank's professional ethics. The same has indeed hampered the company positive signs of progress for a long time. Decisions of change were immediately taken .
The company was forced to use Bill as Frank's successor irrespective the fact that Bill has been a long and treasured salesperson. The organization saw it fit to use Bill as it saw that he understands the need for operations coordination and high chances of expansion of Latino office compared to when Frank was heading the office.
However, when the above changes were made, the company had managed to increase her foreign sales to about 25% of total profits of the enterprise as compared to 5 % when Frank was the head. Its market nowadays is represented in worldwide operations. Therefore, decisions taken by the company have indeed been felt as recommendable not only in Latinos operations but the global market as well.
References
Cateora, P. R., Gilly, M. C., & John , G. L. (2011). International Marketing. 1221 Avenue of the Americas, New York, NY: McGraw-Hill/Irwin.
