Management and Organization
Management Plan: Henriksen Face Products
• Offer the Southern Asian market a variety of face products and services
• Increase the sale of beauty products by 15 percent in the entry year
• Incorporate e-commerce and IT practices in the business
Actions and Initiatives
Henriksen Face Products is an American business expanding in the Asian market and offering high-quality American face products. The business seeks to avail products ranging from skin bleaching creams, SPF creams, skin Cleansers, and hair care products. The Southern Asian market is warming up to high-quality America beauty products, and it will be possible to find a market for various beauty products.
Moreover, Henriksen Face Products intends to increase the sale of its beauty products by 15 percent in the initial year. It is possible because the business will offer high-quality beauty products to its customers at discounted prices. With internet business being the next big thing in Asia, customers will not mind buying beauty products from internet retailers instead of hypermarket charging relatively high prices for similar beauty products. The employment of internet selling is an emerging strategy relatively untapped in Southern Asia thus exploiting this opportunity will yield numerous benefits to the business.
Participants and Equipment
The business will need at least four employees in charge of accounting, packaging, and scheduling. Moreover, the business needs to outsource transport and shipping functions to facilitate transport of beauty products across markets. Finally, it is important to have two distribution channels, one in America and the other in Asia. It will ease storage and distribution of products to various markets. Small beauty outlets will help the business start small and go upscale as it expands its markets in the region.
