Corner Market plays a critical role in fulfilling food and beverage demands of consumers across Mississippi. The company has a range of food products including chicken meat, groceries such as fruits and vegetables, baked products and beer. The diversified nature of the business has been imperative in making it a core market leader in the region since it values the need for naturally fresh food products as well as offering certified and finest tastes from products. A key aspect that binds the company to its customers is that the business has been able to improve its customer services by placing a higher priority on selling healthy products to customers. Major steps are taken to ensure customers’ needs and preferences are met through offering different and finest tastes that promote customer loyalty.
The customer services promote flexibility such that there are packed foods which customers can buy as take away. The food industry is growing as population growth continue to rise. This then creates the need for more food retail joints to fulfill the ever growing thirst and hunger needs of individuals. Corner Market, therefore, finds itself among the major market leaders in the food industry across Mississippi. Effective communication channels are a key advantage for the business since it appreciates the role accurate and up to date information plays in making customers aware of any changes. Customers are informed of price changes and any additions in the products offered and are, therefore, able to adjust to the changes in advance.
Competition
Corner Market faces major competition from other supermarkets across Mississippi including Sunflower Food Stores, Lake serene Groceries, Family market and The Roberts Company. With limited number of supermarkets across Mississippi, these companies provide stiffer competition in the food industry. The key advantage that distinguishes Corner Market is that it has several branches which improves convenience for customers since customers are able to access Corner Market stores without having to cover lengthy distances. Corner Market is also relatively cheaper compared to the other supermarkets like Sunflower Food Stores which makes Corner Market ideal for customers across Mississippi since there is a significant fraction of the population that possesses little disposable income.
Target market
Corner Market serves diversified customer groups because of its multiple product lines in the food and beverages industry. Its segment include families, single households, travelers and tourists. The ability to offer affordable products is among the key attributes that make Corner Market a desirable food and beverages outlet for many consumers. The marketing policies are focused on the need for naturally fresh and certified food products as well as the need to fulfill customers’ demands through offering finest and different tastes. Health of customers is a major concern for the business which in turn allows it to consistently advocate for importance of offering fresh foods and beverages to customers. The business’s ability to offer a range of products as well as stick to freshness makes its value proposition more valuable compared to the competitors in the food industry. With the range of products offered, there is no doubt that the business is able to match the demands of its target market that makes it possible to attract more customers.
Corner Market Brand Image
The business has made significant steps in promoting a good brand image among current and potential customers. The unique value propositions offered makes the brand attractive as the management addresses the need for naturally fresh foods as well as providing products according to customers’ specifications. The company acknowledges the fact that different customers have varying tastes and preferences and, therefore, tries to the best of its ability to offer finest tastes. The business paints a picture of how customers fulfill their needs at one store since Corner Market sells bakery products, refreshments, groceries and meat products. ‘Freshness at its peak’ is among the key phrases the business relies upon to assure customers that the products offered are healthy. The other key aspect that builds the brand image of the business is the fact that the products offered are certified by the relevant authorities hence further proving that the business is ethically responsible in providing safe foods and beverages. The positive brand image is imperative in building long term relationship with customers as well as enhancing the ability to attract more customers who in most cases learn about the retail stores through colleagues, family friends and focus groups. Customer loyalty is then key to sustaining profitability of the business as well as improving its net income in the long run.
Personal response
Corner Market makes significant steps in fulfilling the hunger and thirst needs of many customers across Hattiesburg. However, since its core objective is focused on offering heathy foods, there is need to consider the fact that those in the rural areas where communities have lower incomes also need to protect their health. This implies that Corner Market needs to look into ways through which it can offer products at affordable rates to those who have lower disposable incomes since its prices are still high for low income individuals.
Works Cited
Corner Market. Corner Market: A Special Place to Shop. Technical Report. Hettiesburg: Corner Market, 2016. Document.
