Introduction
TransCanada Corporation is a company that operates in the energy industry within the geographical boundaries of North and South America, specifically, the United States, Canada, and a small portion of Mexico in the South. Its main trade is the storage and transmission of power generated from various sources. Its main source of power generation—that it stores and eventually transmits to its clients, is natural gas, although other major energy sources such as coal, nuclear, wind and hydrogen sources are also included in its portfolio.
This company currently holds a small, but still significant portion of the entire market for energy. One of the identified reasons for that is the intense competition with considerably larger industry players with higher power generation, storage, and transmission capacities such as the Duke Energy Corporation.
SWOT Analysis
Discussions
The energy industry is so vast that a lot of large industry players, and even a lot more could still fit, and make considerable profits. In fact, it is one of the few industries that continuously and actually exponentially grow. One of TransCanada Corporation’s main strengths is the fact that it has already established itself as a prolific player in the energy industry, especially in its home base markets in the North and South American region. The company’s growth however becomes limited as a result of the intense competition for larger shares of the market against other key industry players.
However, as mentioned before, the industry where TransCanada Corporation operates is so big that it could still experience significant growths and expansion despite the ongoing and higher levels of competition. It, however, has to continue to improve its presence both by further increasing the diversity of its products and the geographical coverage and reach of those products; otherwise, it will only be overrun by other key industry players.
