The idea of starting a business needs to be approached from the perspective of what the business will provide and how the services or goods the business will provide will have an impact on the lives of its customers. Such considerations need to be taken prior and analyzed appropriately before deciding on setting a business. Having a conviction and a belief that services provided have significance in the community they are being provided can really inspire and influence customers to continue wanting the product especially if it makes them feel appreciated and represents their values. Work needs to be done in developing a product that ultimately catches the attention and continues to make customers feel part of a bigger team and picture and in the process the customers may even contribute to the marketing of the product voluntarily.
As an entrepreneur one needs to understand that the ultimate goal does not necessary involve making lots of money and sales. An aspect of an entrepreneur that needs to be appreciated is that an entrepreneur is a leader and should use that position to lead and inspire people to become better and help the community grow. It is important for a business leader to understand that the performance or success of the enterprise is influenced by what and how much effective input is placed in the business. The ideas to improve the business and the force must first develop and come from the business leader.
Decisions made sometimes may result in problems or even losses, and the entrepreneur needs to be accountable and take responsibility. Solutions need to be the main focus once problems develop, and less effort needs to be made on making complaints and arguing. As a leader one needs to appreciate that pressure is inevitable and is an important element in helping one to understand and even find solutions to certain problems. Pressure needs to be positively appreciated as it makes and refines business leaders to become the best.
In trying to make a company or business grow, it is imperative that a certain level of innovation be applied. As such, team players or employees need to be individuals who are creative. The leader needs to nurture the creativity of the employees to ensure that the business is always improving. Thus, the application of new ideas needs to be done following a well set out a plan of implementation that also accommodates trials and experimentations of new ideas. Business resources thus need to take into account as an aspect of research and development for the company to be continually growing and expanding.
Branding becomes a significant element if a business is to grow and expand internationally. The brand has to be unique and provide customers with a product that not only is different but stands out among its competitors because of the intrinsic values it provides its customers. As such vacations need to form a significant part of a business enterprise to provide employees with the necessary time to reflect and enhance their creativity. A good business develops because of input of different minds even including customers’ inputs in terms of suggestions and reviews. All the information collected and provided by different people need to be considered and evaluated in terms of how it can help grow and make the business even better. As such, having promotions for customers and team building events for employees need to be a part of a business model if success is to be achieved.
Work Cited
Mycoske, B. (2016). The Founder of TOMS on reimagining the Company's Mission. Harvard Business Review, 3(1), 1-5.
