Van Gogh, 1889
The physical effect of the painting The Starry Night demonstrates the use of colors to depict the atmosphere of the dark night much before sunrise. It is evident that the dark colors make a contrast to the shiny stars because the night is starry. There is a big full moon which suggests that night it still. There are different shades of blue which cane be detected by the eye as it wanders around the painting. However, the influence on the soul is such that observing this painting makes a person serene and at peace with themselves. The whole universe seems to be in balance because of the choice of colors. If used at home, these colors should be put in a room which is intended for rest and relaxation. The combination of blue and yellow is also good for advertising because it attracts attention in a way that is alluring.
Munch, 1893
The physical effect of the colors of the painting, The Storm is that they represent a moment befoe the arrival of the storm. The colors are dark and gloomy and the impact of such coloring suggests dramatic events. The influence on the soul is such that a real storm can be felt by looking at the painting, but there is also a notion of tranquility because there is a house with lights behind the women who are standing outside. These colors could be used in advertising for the promotion of a powerful brand of a motor vehicle because they depict bad weather.
References
Van Gogh, V. (Artist). (1889). The Starry Night. [Painting]. New York, New York; MOMA.
Munch, E. (Artist). (1893). The Storm. [Painting]. New York, New York; MOMA.