I agree with the assertions that Air Canada’s innovation team played a significant role in improving air travel experiences for customers. The “data –driven” team led the innovation efforts at Air Canada. Their focus has been on improving the customers’ experience. Data serves as a critical element that allows the innovation team to acquit themselves and comprehend the way customers are using the various Air Canada’s self-service channels. The innovation processes are involved in identifying the programs that work, the ones that do not, and the processes that can be improved. The innovative technology strategy has led to remarkable improvements in Air Canada’s self-service capabilities. The strategy encompassed consolidating various self-service channels to create a seamless customer experience. I agree with the findings that in today’s technology-enabled world, companies should focus on strategies for evolving their processes and operations and linking them with technology.
Comment on A_3-5_Patterson Case Study
Air Canada remains an industry leader offering wireless and mobile services to consumers that provide convenient functions and real-time information for passengers. The company has been expanding its mobile application options for consumers, and it released its customized Air Canada App. The company is offering personalized easy-to-use flight notifications that enable customers to be updated automatically via mobile devices, especially in regards to changes that may affect their itinerary. The mobile apps allow the customers to receive Air Canada communications with greater ease.
Air Canada is an industry leader n mobile technology and self-service. The cutting-edge technical innovations that the company has rolled-out are meant to simplify and enhance its self-service and mobile options. Furthermore, the technological innovations and mobile applications support Air Canada’s boarding passes, and enable it to offer new and effective travel information to consumers. They include information about checking-in schedules and baggage drop-offs.
