Good Case Study On Bluefly.Com

A visit at the Bluefly.com website shows a home page that is very informative. Just looking at the homepage, it is clear that the site is one where designer clothes, handbags, shoes, accessories are sold at a discount. There are a lot of images with big sizes which somehow slows down the download time. There are too many information presented in the home page alone. The major sections of the website have local navigation making it easy for its visitors. The site organization, links and labels are easy to understand. The sections are clearly delineated from each other. If a visitor is interested in handbags or shoes, she can easily go to her preferred section. The fonts used in the website are easy to read. The product descriptions are brief but concise. An effective tool in trying to persuade the visitors of the website to purchase items is the style of presentation of the prices. The original price is slashed and the discounted price is shown. This manner of showing prices is a valuable marketing tool especially for people who are looking for discounts.
One considers the business approach of Bluefly.com as an effective strategy. Their image of offering designer items at a discount is well-enhanced by their website. The Bluefly website is a one-stop shop for people who refuse to go to malls to shop and instead prefer shopping online. Enticing customers through contests and discounts are appropriate in their line of business. Since one of the disadvantages of shopping online is that one cannot try on the clothes or shoes, Bluefly is able to address this concern by placing a return policy per product. On the whole, one finds Bluefly website and business approach as effective and appropriate for its target market.