Question one
Graham keenly analyzed the strength and weaknesses of the Cervus Equipment during its early stages of the foundation. Graham uses policy involving the formation of a partnership with Peter Lacey and John Deere. They were very experienced in leadership and dealership. The impact of the company led to increased opportunities for the Cervus equipment to execute its business plan. It also embarked on aggressive consolidation based growth strategy.
Cervus Equipment leaders had knowledge of how to make acquisitions work. They focused majorly on the practical problems of achieving realistic growth targets set by the business and avoided integration failures. The patience of purchasing dealerships enabled the Cervus Equipment to locate high regional growth market by fair evaluation of the acquisitions. Agricultural growth also attributed to the increase of the Cervus Equipment. Most of the agricultural farms produced a high annual growth rate in the market due to advanced technologies used in the farms (iesep.com 2016).
The increase in the efficiency of Commercial and industrial equipment assisted the business on growth diversification strategies. The plans include the purchase of construction and material handling equipment dealership in the global market aiming at the business growth. It consolidated transport sector to enable easy transportation of the equipment such as the tractors.
Question 2
The company was unable to maintain its value based on the employee-model due to lack of a centralized service for the dealership. The model would change the high entrepreneurial physiology. The Cervus Equipment management has difficulties in selecting the best salesperson. The principal of the policy approach is another major challenge. The Cervus Equipment was unable to maintain its’ cooperate values. The absence of practice that allows the employees to make critical decisions lacked due to the partnership with OEMs and Peter Lacey played a major role. These would take the company time to intervene through.
Reference
Cervus Equipment Corporation: Harvesting a New Future. (n.d.). Retrieved February 20, 2016, from http://www.iesep.com/en/cervus-equipment-corporation-harvesting-a-new-future-104271.html
