Challenges which circus will face in the future apply to all areas in which maintenance of the circus is involved. Those are technical and human resources, and economic aspects.
For Murielle Cantin, the casting director of Cirque de Soleil, challenges are a usual and inseparable part of her work. Challenges she faces every day involve constant traveling to different places of the world in search of new talented artists for the show. Looking for new faces is vital for Cirque de Soleil, which was found in 1984 and since than has performed shows in 130 cities around the world, because new faces are new possibilities for creating new shows.
Laliberte and Gautier, founders and co-owners of the Cirque de Soleil, started facing challenges from the very first days of foundation of the circus. One of the biggest challenges the circus has faced over the years, was an attempt to decentralize the management of the company in the 1990s, dividing it into «three regional devisions», ultimately, was not the best idea (DeLong, Vijayaraghavan "Cirque du Soleil."). Today main challenges for Laliberte and Gautier remain mostly the same, they include proper strategy building, taking care about the artists, creation of enjoyable working conditions because number of employes working for the company is approximately two thousand people.
Time is running and the audience's tastes constantly change. Due to this fact Cirque de Soley's main challenge in the future is matching high claimants of the viewer and creation of new shows, which in its beauty will not yield to shows like «Alegria» (1994-2002), «Quidam» (1996-2002) or «Varekai» (2002-2005) (DeLong, Vijayaraghavan "Cirque du Soleil").
Entertainment market of the 21st century is a tough nut because new technologies emerge and people’s tastes evovle. In order to overcome these challenges, thus the company will face them in the future, Cirque de Soleil has to make taking care of the artists the top priority of the company, because artists and their skills are mainly what viewers come to watch at the show. Implementation of innovations and inventions of the 2016, proper management and preservation of the “original spirit” are main points to meet tastes of the public.
Works Cited
The Amazing World of Cirque Du Soleil – Documentary. YouTube. Aug 3, 2015. Feb 12, 2016.
DeLong, Thomas J., Vijayaraghavan, Vineeta. "Cirque du Soleil." Harvard Business School Case 403-006, July 2002. (Revised October 2002.)
