Psychology and your life quickly draws the attention of the readers into psychology matters by providing quick connection between psychology and the personal and professional lives of the readers. It offers various examples in specific disciplines such as technology, nursing, criminology, legal to mention but a few. This prepares students to handle psychology throughout their lives. It also creates dynamic experiences between the instructor and the students thus reflecting an aura of co-existence and application of psychology in real life situations. The ancillary materials are organized to be measurable learning outcomes.
Cliff used the advantage of the principle of operant conditioning to influence his staff through reinforcement. Through motivation his employees enjoyed going to work and achieving set goals. Cliff’s predecessor had a habit of punishing bad behavior and it did not work to well in production. Through partial reinforcement, cliff would buy lunch for those employees who finished the tasks assigned to them during the week. He also used fixed ratio schedule on daily goals and variable interval schedule when conducting random check ups on the progress of staff. He could also make use of cognitive learning to improve the staff’s productivity by using latent approach.
Freud would explain the difference in personality between Mike and Marty by identifying that Mike might have faced some kind of conflict during one of his psychosexual development stages; likely the phallic stage. Marty on the other hand might have passed through the phallic stage without fixation or conflict. According to the big five personality traits Mike would score highly on openness to experience, extraversion and emotional stability. He would score low on agreeableness and conscientiousness. Marty would be rated highly conscientiousness, agreeableness and emotional stability and low in extraversion and openness to experience.