The title implies that items of quality should not be offered to people who are not knowledgeable or cultures enough to appreciate the. Marshall McLuhan believes that the work of an investigator involves probing a case without any point of view. It is a duty that requires an open mind and does not have a formula. He argues that human beings should be active in their quest for knowledge because remaining in one fixed position would result into loss of meaning for existence. Marshall McLuhan believes that people should seek knowledge rather than remaining dormant. According to this artist, people should not offer information to those who are not able to value and appreciate them.
McLuhan argues that an explorer is someone who is inconsistent, because of the uncertainty in finding a startling discovery. That is the reason he says that it is of no value in trying to force an explorer to be consistent because such term has to value to them. To explorers, being consistent involves staying at home and doing nothing. Without exploration, the world would be void of any topic that to discuss and even develop propaganda. McLuhan values the importance of information in making the world go round. New information set the platform for arguments that can lead to the development of new ideas that can make the world a better place to live.
In conclusion, McLuhan believes that people should continue searching new information and presenting it to those with the ability to understand its value because presenting information to someone who does not understand provides no value. People should live as investigators, making probes for new information and presenting to those interested in knowledge.