The chosen article is dedicated to the research, done by Harris Poll from the University of Phoenix (Hardekopf). It reveals new ideas and implications in the sphere of consumer behavior. The research, specifically, the survey, covers only the respondents from the USA.
The research found out that consumers have changed their online behavior because they are more and more afraid of cybercrime. Particularly, people are afraid of sharing their private information online and change passwords all the time. They also don’t use public Wi-Fi and don’t do any online transactions on shared computer (Hardekopf). So, this means that consumers feel less secure than they felt five years ago and this perception affects their behavior.
It is interesting to mention that the majority of the information breaches happen in health care industry, but customers still trust this sector heavily. It has also been revealed that nowadays people express the highest level of mistrust to the retail industry and government in terms of information (Hardekopf). Customers are afraid to shop online. They also believe that the private and public authorities should work harder in terms of customer security and invest finances in cyber protection. It is necessary to notice that the majority of customers by themselves don’t invest into online protection (Hardekopf).
This research shows that people browse and shop online less, which negatively affects all industries. It also calls for changes in online protection to stop this tendency of customers’ behavior changes.
Work Cited
Hardekopf, Bill. "3 of 4 Consumers Have Changed Online Behavior Due to Cybercrime." Forbes. 31 Oct. 2015. Web. 13 Feb. 2016. http://www.forbes.com/sites/moneybuilder/2015/10/31/3-of-4-consumers-have-changed-online-behavior-due-to-cybercrime/#8b8309b3e7f5
