Development of a quality product is one of the most important parts for the success of the product. However, it is very important to market the quality product in the right marketplace to generate the best sales for the business profitability. Therefore, it is very important to carry the sales and marketing arrangements of any product to make it successful. The sales department of the business normally conducts the meeting with the suppliers and few customers. Most of the efforts of the sales department team are consumed on the supply and demand equations of the products and it becomes difficult for them to enhance the demand of the product. However, if the marketing is incorporated into the sales department, then, it is highly probable that the business will get new orders for the products. In practical business it is very crucial that the business must reach the potential client by advertising or displaying their products is an effective way. The marketing department within the sales department can generate the required number of sales for the business. Moreover, a separate staff for the marketing will allow the sales department to perform their main duties effectively to achieve the increasing demand of the product. (Hill)
The marketing plan is very crucial for the success of any product. The best and most effective way of marketing is to start the marketing of the product at the right time depending on the nature of the product. If the product life is short, such as a mobile phone, then it is very important to start the marketing of the product before the launch of the product. Creating hype in the market is the best marketing ways today, if the product is of short life cycle. Moreover, if the business is having numbers of competitors, then it is very important for the marketing manager to place their products at the best possible locations in the market. Furthermore, the product placement within the display centers or shopping malls, must be visible and within the reach of the customers. Another important duty of the marketing manager is to analyze the performance of different products of the business on a weekly basis. This research from the marketing manager will assist the production and sales team to improve the quality and supply of the products. Therefore, it is very important to produce a formal marketing plan and revise this marketing plan according to the behavior of the market. (Hill)
There are many cost effective marketing strategies for the small businesses. One of the most effective and cost effective way of marketing is to appoint an individual at the display centers or shopping stores to explain the customers about the efficiency of the product. Communicating and explaining of the product in the marketplace will increase the authority of the product and ultimately it will increase the sales of the business. Another cost effective way of marketing the products is to adapt the marketing methods used by the competitors. If the competitor of the same business size is using the newspaper advertisements, then, it is very important for the business to advertise their product in the newspapers. Another cost effective way of marketing the product is to display the products in the prime locations of the shopping malls such as the entrance of the mall and the exit locations of the malls. Internet marketing is another cost effective way of marketing for small businesses. Companies like Google and Face book are charging a few cents to display the ads of the business to the relevant individuals. Moreover, the platform of the website ‘Amazon’ is completely free to advertise the products on the internet. (Prior, 2012)
References
Hill, B. Advantages & Disadvantages of Marketing & Sales Intermediaries. . Retrieved April 20,
2014, from http://www.ehow.com/info_8380289_advantages-disadvantages-marketing-sales-intermediaries.html
Prior, K. (2012, October 15). 5 Low-Cost Ways to Make a Marketing Splash in Your Local
Community
(Infographic). Entrepreneur. Retrieved April 20, 2014, from http://www.entrepreneur.com/article/224665
