Marketing focused article
Having over 50 years in the market, it is not shocking the expansion of the product has gone through more than 150 countries in the entire world. Many products have been introduced in the same market, industry by different corporate and it has remained the only outstanding brand in the global market. In the today’s market, target of many people of different beliefs, races, morals and ethnicities has responded positively as they are aware of the energy drink in the market, in the nearest supermarket.
This has been projected to those who have not viewed the energy drinks website as well the advertisement. The theme has introduced the wellbeing of an energetic footballer with a masculine body from the energy utilization and being replaced with an energy drink. It cuts across to the family consumption as it is non alcoholics hence best to all regardless of ethnic, belief, race and the moral in the societal base. The advertisement on the internet, billboards and printed press has engaged people in various activities participation on the healthy and body fitness maintenance. The product is more advantageous to the working population as it helps in maintaining the lost energy especially in the hard and demanding tasks.
In the social media, it has been a dialogue platform for the consumers of the product as they have shown their views and reactions. The immediate response is given out on the regard of the wellbeing of the drink. The opinion of the consumers has contributed to the improvement of the standard and quality hence much welcomed. As it is demanded by the customers, the question on how the organization has been in the position of leading in the market, how is it doing to categorize its market and target? It is focused to the marketing scene in the global view.
