Advertisements
Bavarian Motor Works (BMW)
BMW advertises its products through E-marketing. It uses the internet for most of the advertisements because a research indicated that 85 percent of its consumers access the internet. The company’s website uses the space for pictures of the company’s cars, pricing and corporate details of the company (The New York times index, 2013, p. 2).
Amazon.com- Books and Digital Entertainment
Amazon.com is an online retailer of books and other digital entertainment materials. Amazon advertises its products through the internet. It devotes its spaces on online social sites like Facebook and other internet websites to promote its products (Economist & Stanyer, 2014, p. 2).
Lexus- Mapping Equipment
Lexus uses television commercials to market its range of cars and other technical equipments. It used popular television stations to advertise KMel Robotics in three dimension views to show how they work in coming up with maps (Economist, 2014, p. 2). The advert devoted most space to show how the robotics captured motion.
Toshiba-Advertising Kira
Toshiba uses popular printed magazines and television stations to advertise its products. Its Kira product was one of the best television adverts in 2013. Logan developed the advertisement and used most of the space to express the technicality behind the Kira device (Forbes, 2013, p.2). The advertisement takes almost half a minute showing clear pictures by the device.
Honda-Latest Civic Tourer
The video uses television to show that beauty often lies on the inner parts of as a commodity. It is one minute long, and it explores various parts of the interior of the car to show its innate beauty (Forbes, 2013, p. 3). It was also one of the best advertisements on television featuring on popular sports and music television shows.
The Apple iPad Grand Prix Advertisement
Apple uses national magazines for its advertisements. They include the New York Times, Wired, and the New Yorker. The advert illustrates the actual size of the iPad, with the front cover of the magazine covered by the entire outlay of the screen of the device (Forbes, 2013, p. 3). Here, the magazine utilizes the entire space of the cover page of the magazine.
Shanghai General Motors- Gold Lion Campaign
The company often uses popular social sites, frequently visited websites and popular magazines for its advertisements. Here, the magazine print used real people injured by careless drivers in the region. They were holding road signs, with the tagline asserting that road signs are on the roads for a particular reason. The advert covered several pages in the magazine.
UK Campaign for Whiskas
The advertisement promotes the conservation of wildlife through an innate meaning. The space utilized is several pages of the BBDO magazine, with clear images of a domestic cat chasing a Whiskas (Forbes, 2013, p. 3).
GOPRO- Advertising Digital Cameras
The company built its advertisement on comprehensive product components and entertainment using television. The videos vary in length between 30 and 45 seconds, and the efficiency of the camera comes through entertaining content like a dog directing a music video (Forbes, 2013, p. 4).
Volvo Trucks
Volvo advertises its trucks using popular magazines and through E-marketing. Over the past few years, the Swedish automobile company sparked the internet with a viral advertisement meant to promote the trucks division. The online video employs dramatic stunts, where its advertisement agency shows someone walking across a tight rope to Jean-Claude Van Damme performing epic splits (Forbes, 2013, p. 4). The company used its online space to deliver a good advertisement that enjoyed millions of views across the world.
Sociological Terms and Theories Applied in the Advertisements
The first psychological term applicable in these advertisements is that they are psychographic. Psychographic advertising bases on the mentality of the potential buyers (Denmark & Paludi, 2008, p. 4). In all the advertisements, they marketers seek to explore a certain mental attribute. Psychographic marketing through advertising enables firms to get the attention of the consumer by understanding their preferences, hobbies, what they like, and what they dislike.
On the other hand, advertising employs psychology on a large scale using psychological theories. The most important ones are the behavioral theories. They propose that people acquire all their behavior through conditioning (Espejo, 2010, p. 4). In most cases, consumers are more willing to purchase commodities after seeing advertisements. Therefore, the condition for consumption follows advertisement hence firms conduct aggressive advertising campaigns to increase consumption or pass a certain message.
Cognitive theories also apply to the advertisements. The theories explore the innate states of individuals including motivation, decision-making, attention, thinking, and problem solving (Miller, 1983, p. 5). For instance, the Gold Lion Campaign advertisement by the Shanghai General Motors used photos of injured people to attract the attention of careless drivers.It also gets them thinking about the injuries they cause to other people through their actions. They relate to the inner attribute to the person to develop some responsibility.
The use of words also captures the attention of the consumers. Psychologically, strong statements, often one word, or statement appears in advertisements to capture the attention of the consumer (MacRury, 2009, p. 5). The Shanghai advertisement is an example as the advertisement use one sentence to develop a tagline that communicates very effectively.
References
Denmark, F., & Paludi, M. A. (2008). Psychology of women: Handbook of issues and theories. Westport, CT: Praeger.
Economist, T., & Stanyer, P. (2014). The Economist Guide to Investment Strategy (3rd Ed): How to Understand Markets, Risk, Rewards, and Behaviour. New York: PublicAffairs.
Economist, T. (2014). The Economist Numbers Guide (6th Ed): The Essentials of Business Numeracy. New York: PublicAffairs.
Espejo, R. (2010). Advertising. Detroit: Greenhaven Press.
Forbes, B. C. (1918). Forbes. New York, NY: Forbes Inc.
MacRury, I. (2009). Advertising. London: Routledge.
Miller, P. H. (1983). Theories of developmental psychology. San Francisco: W.H. Freeman.
New York Times Company. (2001). The New York times: On the web. New York Times Co.
The New York times index. (1913). New York: New York Times Co.
The New York times. (1857). New-York [N.Y: H.J. Raymond & Co.
