Disasters strike anytime and anywhere. Their occurrence is sure to happen, although we do not know when. They can take place today, tomorrow or the day after the next day. For instance, we do not know that an earthquake has occurred until it is taking place or after it has happened. In extreme cases, disasters can even annihilate a certain locality. If people are unable to prepare for the scenario, chances are, their lives can be in great danger. Disasters can account for the loss of many lives and properties. Statistics show that calamities are increasing every year, and so with death tolls and destruction of properties as a result of the devastation. However, loss of lives and damage to properties can be avoided, or at least minimized, if people are informed, have anticipated, and have prepared for the onslaught of the catastrophes. One way of anticipating is to keep the public aware and informed of all the necessary preparations in order to prevent loss of lives and to abate damage to properties. Information about the nature and strength of the disaster, or where it is going to hit can be disseminated through the use of the media.
The media plays a very important role in the information dissemination. It is the source of a variety of knowledge and information. It influences the way people think and behave. Being such a catalyst, the media is also an agent of change since it molds the public view and perception. The print and broadcast media, having a long reach and vast coverage, can certainly influence many lives.
The television is the most common form of medium that is frequently used in the transmission of knowledge and information. It “is an extremely important communication tool to warn and assist the public during a disaster” (ehow.com. par. 1, line 1). “Before disaster hits, emergency management officials hit the airwaves to broadcast their message of impending danger and a specific action plan on how the public can stay safe” (ehow.com. par. 2, line. 1). Overall, the television is an instrument to save lives.
References
Ragusa, G. (n.d.). Use of Television for Disaster Management. Retrieved April 17, 2016, from http://www.ehow.com/way_5533665_use-television-disaster-management.html
