Here is the analytical report that you requested on the effectiveness of social media in making advertisements.
With the current contemporary society of modern technology of internet and email and receiving devices like phones and television, social media has become the order of the day. The majority of people both the youths and adults like to interact with and exchange ideas on the platform. Due to a large number of individuals visiting this social network at any given time, therefore, it is a critical platform for business advertisement. Moreover, the primary objective of any business is to make a profit, raising awareness for a business and promoting in a very busy social networks such as Facebook, Twitter, Google + and Instagram mean higher profit margin (Quesenberry, 2016).
Findings and discussion
Facebook, WhatsApp messenger, to go, Google+, twitter, Skype, twoo, and Instagram are some of the most famous social networks. Some of these social networks platforms provided options for the creation of groups with members with the same denominator. In these groups, one is capable of selecting a group of interest and share out his or her business idea. On the same note, an entrepreneur can create a public account and furthermore has a hashtag and like a page on Twitter and Facebook respectively. Among the many social networks, Facebook and Twitter are the most famous with a large population of subscribers worldwide and user-friendly.
Intuitively, according to the study I made, these social media has numerous advantages as far marketing and advertisement of enterprises are concerned. Some of these merits include interaction with fans and followers. The interaction between the entrepreneur and those who comment or follow the business builds strong ties and cohesion. In other words, the people are more likely to trust a company that offer insights communicate with them. Moreover, another advantage with these social network platforms in the mass posting, from a single point, you can transmit a post to the popular social hubs simultaneously (Zarrella, 2010). This means you do not have to visit each site one-by-one to share your new posts or images hence useful. Lastly on the advantages is cost efficiency. One of the key driver of the company to use social media for marketing is the affordable price. Engaging prospective customers have no expenses other than time, and most of the profiles on these sites are free.
Among the disadvantages of social media is that social media marketing generates negative user. The platform attracts all sorts of people even the wicked and harmful ones. Among this, malicious people include scammer, trolls, spammers and all other sorts of evil people destroy the restaurant's reputation online (Taşkıran & Yilmaz, 2015). The other demerit of social marketing is the aspect of time. Social media marketing is time-consuming; for instance, one can spend 11 hours on social marketing and spend at least 6 hours in SMM. The problem, however, is if not done properly; not all your SMM efforts and the time spent on these will deliver useless results or traffic that will convert into leads or sales.
Recommendation and Conclusion
References
Taşkıran, N. O., & Yilmaz, R. (2015). Handbook of research on effective advertising strategies in the social media age.
Quesenberry, K. A. (2016). Social media strategy: Marketing and advertising in the consumer revolution.
Zarrella, D. (2010). The social media marketing book. Beijing: O'Reilly.
