A brand culture is a reflection of what a fashion designer would want to identify with. On the other hand, the value aspect would define their delivery to the customers in view of their preferences and tastes. With that consideration, the following would be recommended for a new fashion designer seeking to benefit from the brand culture, mythology value link.
Identify the target segments preferences
That would entail identifying the cultural values of the New York community and seeking to reflect it in the designs. That would pave way for a better mythology approach.
Suit fashions to target segments identity
Deliver value in a mix of brand elements
Regarding the mix of brand elements, the designer would have to capture more of the target markets personality and cultures and that would make the outside market easily identify the design with the New York community. In that respect, the designer would have differentiated their brand from the mass targeting brands hence the ability to draw more value through premium pricing.
The recommendations are made in the view that designs and Mythologies are ways of storytelling representing the general cultural perspectives and truths as well as human meaning (MIT, 2016). Thus, just like design, the mythology makes a universal and key language that decodes human culture (Summerson, 2012). In that view, focusing on telling a story about the New York community through the designs would be more attention capturing and loyalty earning for the designer (Baker, 2015).
Works cited
Baker, L. Fashion’s Dark Fairytale. 2015. Web. 14 April 2016. http://www.bbc.com/culture/story/20150313-fashions-dark-fairytale
MIT. Media Matter. Web. 14 April 2016. http://matter.media.mit.edu/collections/design-and-mythology
Summerson, K. MIT Designer Creates 3D Printed Clothing Inspired By Mythology & Biology. 2012. http://www.psfk.com/2012/11/mit-designer-3d-printed-clothing.html
