Visual merchandising
Bring the store to mobile devices
When creating a retail store, the retailers must ensure that they recreate an in-store experience online (Bauer, 2015). In the digital era, the move will attract more clients in the business. For instance, the management can come up with a series of interactive online videos accessible to the target clients via mobile applications. If the retailers are operating a fast foods restaurant, they can compile a list of foods prepared and drinks and post them online. In the end, the online videos will improve the client’s conversion, activate influencers, and assist in lowering the product training costs.
Be ready to solve customer’s biggest annoyances
I think that developing an app that will help customers to make orders online will be a greater step towards achieving success. If the clients fail to find their preferred products online, they will avoid traveling to the retail store only to find that the products are out of stock (Bauer, 2015). Moreover, the designers can incorporate an element that describes to the customers where products are located. Such features will be fundamental to developing a retail store that will not disappoint the consumers at any point.
Follow the millennials
Currently, connected commerce is key to any business. When designing a retail store, it will be important to advance the offline and online synergies and create digital tools that will assist customers to shop easily in the stores (Lindsey, 2016). The millennials are a potential customer base that is ready to spend their money on quality products. It is, therefore, critical to ensure that the retail store is adjustable and can reach the target market at any location. The dynamics of consumption are changing, and the retailers must embrace themselves and incorporate attractive elements to consumers.
References
Bauer, E. (2015, January 2). 20 Ideas Worth Stealing. Retrieved February 19, 2016,
Lindsey, K. (2016, January 7). 11 Predictions for the Future of Retail in 2016. Retrieved February 19, 2016
