Dunkin’ Donuts is a donut company of American origin with a global coverage in terms of its business and distribution. The company is located in Canton and has over the years been ranked amongst the largest universal chains producing baked goods together with coffee (Antonio, 10-55). It serves more than 37 countries with core business aimed at social responsibility function that resonates around giving consumers, employees and the community at large what is right for them. The Dunkin’ Donuts Company, however, has faced competition from Starbucks and Krispy Kreme companies. This paper is set to give an outlined description and enhance an understanding of the environment of the company encompassing both negative and positive. It is also supposed rhetorically to underline the personal views, descriptions and the influences of giving an entailed presence of both good and bad at the same time the personal views, descriptions and the influences of giving an entailed presence of both good and bad at the same time.
An approach to the company will probably attract many. The Dunkin’Donuts Company is very much diverse and an immediate entry will prove this by presence of the wide variety of products packed and sold to clients. Cold beverages, hot beverages, bakery goods, sandwiches and frozen beverages including even more are products offered at this company and they belong to different food stuff or rather a variety of junks. Furthermore, the products of the company posses’ different sizes, shapes, lengths, colors and tastes and this will sincerely attract customers more and more as they will have chances to experience different varieties. During my observation, one of the customers kept on coming back and this was like three times as I was there and her reason was the urge to experience a wide range of the companies’ varieties that were availed if not all. It is enough evidence that this company has a positive feature of varietal products.
Too many slogans if not unnecessary are a major unpleasant description of the Dunkin’ Donuts Company. These slogans have not existed at ago but over a period yet they are all placed for view with their years of operation availed. I view this as very much unpleasant and confusing especially to those customers who may not be able read well. Moreover, changes of slogans are an evidence of instability and inability to stick to an objective or mission thus chronological periods should not be a reason to have a different vision. It is just but an evidence of being unfocused at some point to some extent and is threatening because a challenge can lead to the company’s close down then. Leading companies like Dunkin’ Donuts should be very stable and brave to face both external and internal threats without inconveniencing clients thus such changes are very unpleasant.
These two different descriptions are vividly understood and are relevant in giving a shot of how the company looks. Unnecessary changes in slogans are undesirable just as I stated before, confusing and too large for consumers. Slogans if quoted like, “America’s Donut Shop and “America’s favorite Donut Shop “are more of the same and exist both at a very short interval between 1964 and 1968. Secondary and primary slogans confuse even more and I see them as not necessary because a slogan will always remain whether inner or outer and will serve the same purpose as usual.
A wide variety of products will as well attract a large variety of customers. With extensive production and sales, too many people are reached and very many can meet their needs at the same place. For instance, in a situation whereby a consumer may not take a specified product for one or two reasons there is always a substitute. On the other hand, another customer will get attracted to the other variety not needed by the other. In the end, both products will sell and both the clients shall have satisfied their desires. More and more varieties too give clients who may want to consume every single available product an opportunity to meet their needs conveniently and from one place. Finally, life is not all bad or good but a balance of both makes life. There are ups and downs just like there exists successes and challenges thus even the Dunkin’ Donuts Company must not be perfect.
Reflecting over my writing, I have gained insights and come to conclude that all that glitters are not gold. This company is amongst the leading and serves a large population yet an in-depth observation has proved that it is not as good as though.
Work Cited
Smith, Andrew F. Encyclopedia of Junk Food and Fast Food. Westport, Conn. [u.a.: Greenwood Press, 2006. Print.
