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Daisy Levy’s commentary titled Female Chauvinist Pigs offers some of the author’s insights concerning the present status of women. A lot of people believe that when women are being immodest, they have already achieved equality in society. However, Levy believes that women at present are more oppressed than women before.
In advertisements, the industry generates greater incomes by using women as their main object. The portrayal of women is focused on sexism. Further, advertising industry expects women to highlight their roles in the society such as cooking, cleaning, child-bearing, and ultimately, being a sex machine. The advertising business also presents women based on beauty and body. The illustrated image of women in many commercials is someone with a beautiful face, flawless skin, and curvaceous body. Hence, many young teens tend to emulate what they see on television. This is alarming because these young female teens skip their meals in their belief that they, too, will have the same body with that of the woman in the advertisement.
Up till now, women are used to advertise products. They are perceived as human beings devoid of any characteristics of a live human. Women are used for men’s satisfaction. Because of this, society brought negative connotations to women. Women feel adored when men flock around her vying for her attention. Women feel flattered when men would invite them for sexual escapades. Nonetheless, according to Levy, men’s approach to women at present is more than the oppressive acts of men towards women in the past. Women are subjected to dehumanization as society and men consider them as commodities and pleasure providers. Unless women preserve more of themselves and present themselves in a more modest way, people, especially men, would start to render their respect to women and treat them as equal.
Source
Levy, Ariel. 'Female Chauvinist Pigs: Women And The Rise Of Raunch Culture Author: Ariel Levy, Publisher: Free Press Pages: 256 Publish'. Free Press (2006): n. pag. Print.
