The parents have a growing need to time and know their children whereabouts because of increasing law and order disturbance that prevails throughout the world. The product will take a form of an application that the seniors can install on the laptops and as well as on handhelds of their children. The product will dispatch Global Positioning Service (GPS) data of the present location of the device. The device will send an automated alarm to the owner’s home and to the nearest precinct as well, if remains unattended for two subsequent hours. The product will mainly operate with platforms such as Windows, Macintosh, and Android. The product has a capacity to work along with various models of cars such as Chevrolet Malibu. The developers will team up with automobile maker in order to eliminate lack of GPS services in the upcoming model of the abovementioned product line. The application will send data pertaining to vehicle’s speed, fuel consumption, and location to driver’s home as well.
The marketing plan would craft an advertisement campaign that will operate via internet mainly, but the role of electronic and print media would not be ignored either. The basic motto of the moment will state “You do not have to lose your child”. The major audience of the product would be the parents and guardians of the students. Hostel administrations can receive a helping hand from the program as well.
The parents have the right to regulate the behaviors of their children. Falling grades in schools are warranting quick action in this regard. The developer of the program would initially vend the product at Google Play Store. The relevant developmental project will last for six months then, a prototype will be launched in the market whose beta testing would generate queries. The resultant debugging of the issues would most likely take additional two months. Afterwards, a finalized product would emerge into the industry.
The name of the featured offering was selected on the basis of the fact that the parents often argue about the willful habit of youth to mistakenly invest the time unproductively, so the offered item would allow the concerned elders to regulate the lives of the children. The product might appear offensive in the eyes of students in the opening day, but eventually, they will come to acknowledge the contributory value of Timekeeper in their lives.
References
McKenzie, J. F., Neiger, B. L., & Thackeray, R. (2013). Planning, Implementing, and Evaluating Health Promotion Programs. New York: Pearson.
Vernon, A. (2010). Counseling Children & Adolescents. New York: Love Publishing Company.
